Is your blog producing enough leads or not?
Are you looking for tips to convert your blog into a lead generating machine?
Well, every marketer needs more and more contacts to reach-out for promoting the business.
“Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.”
Content marketing is a powerful technique to market your business online and generate revenue through, but it needs a lot of strategic implementations to convert your blog into a lead magnet.
Tip #1: Create a suitable blog structure
An easy, effective and intuitive user interface creates a lasting impression on visitors and they like to visit your blog often for accessing useful information easily. It not only attracts visitors but also convince them to buy.
Tip #2: Place CTAs/banners properly
Give your users an easy way to access gated content by placing CTA properly. Only keep industry reports and strategic information gated and let your users access it in an easy way.
Tip #3: Empower the engagement
An interactive blog will always establish trust among the users. Give your readers an easy way to share information on your blog will boost the engagement and results in high conversion.
Tip #4: Show email Optin forms
Insert email Optin forms at the right place that appears at the right time to collect more contact information. Use of heatmap tools will help in placing optin forms on your blog effectively.
Tip #5: Blog loading speed is crucial
Your blog loading speed is crucial in establishing a good user experience thus, you need to optimize your blog loading speed to decrease bounce rate and better engaging experience.
With that said, here’s an infographic, courtesy of Webbymonks.com that shows you how to convert your blog into a lead magnet.
click on image for a larger view