5 Tactics to Earn Links, Track Dark Social Traffic, Write Great Schema Markup, Speedlink 31:2017

Hi everyone, hope you all had a great and productive week.

Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests.

In Rand’s Whiteboard Friday video below, he outlines five smart ways to earn links to your site without having to beg.

5 Tactics to Earn Links Without Having to Directly Ask

How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing.

In this article, you’ll discover what dark social is and how to track it using Google Analytics.

How to Write Great Schema Markup for Your Company

All Companies Should Add Schema.org Organization Markup on Their Websites

schema-markup-072617

It is vital to add schema structured markup to your company “About” or Home page. With this markup, you are confirming to a machine what it has almost certainly correctly understood concerning who you are and what you do. Here is Google’s official stance.

In this article, you will learn the steps and best practices when adding structured Schema.org markup for your company to your website… including which format to use, what information you should provide (and why), how to choose a category, how to push your markup further, how to test your markup … and several little-known tips and tricks that will lift your markup above the competition’s.

And as usual, in no particular order: