Google AdSense – Tips and Resources
Google AdSense is clearly a great alternative to make money online. The biggest question that many bloggers or small business owners ask is whether or not it is a viable source of income. Simply put, the answer to that question is yes. After all, Adsense derives from Google’s Adwords program for advertisers and it is their largest source of income. In essence, Google shares their revenue to publishers (off site network), when someone clicks on an ad that is served on your blog, website, etc. Done properly, you can make a decent amount of income with Google’s Advertising program for publishers, but don’t think it will be an easy ride.
First things first. You may already know about this, but I would like to tell you anyway, that there are certain set of rules that you need to know to maintain your AdSense account in good standings. Breaking the “rules” are grounds for your account to get banned and your money forfeited. In case you don’t know the rules yet, I recommend you to carefully read the following, and ensure you abide by them.
Latest Updates On Google AdSense
October 20, 2013
Intro to AdSense Academy
Google recently introduced their AdSense Academy. To make this short, here are the highlights of what you can learn from it.
Welcome to the AdSense Academy! This is a place where you can learn everything to set up and run a successful AdSense account. The Academy consists of six different learning modules, from implementing your ad units to trying extra features and products. Click through the tabs in each module to learn the necessary steps you need to take.
April 2013 –
Google AdSense Resources and Guides
- AdSense Program Policies
- AdSense Policies – A Beginners Guide
- Google Advertsing Policies and Principles
- Google Webmaster Guidelines
And ultimately, the Ad Traffic Quality Resource Center will provide you with some tips to avoid getting banned from the program, and also includes important information about:
- Click Fraud and Invalid Traffic
- How and Why Click Fraud Occurs
- Why Google and Publishers Care about Invalid Traffic
- Dimension of Invalid Clicks and Click Fraud
Google AdSense Official Blog
Latest and important post that I recommend reading:
- Ad blocking part I: To block or not to block?(Update August 2012)
- Ad blocking part II: Blocking unwanted ads
What are the ways to make money with Google?
For the beginner or average blogger, it is most likely that they only know of the “traditional” content (contextual and image) display advertising. This is probably one reason many fail to reach the threshold to getting paid. Did you know that there are other ways to make money with Google, which earnings are integrated into your AdSense account? This means that there are other sources of income from Google that accumulate under the same “associated” account, your AdSense account.
These are the most popular ones:
- AdSense For Content
- AdSense For Search
- AdSense For Feeds
- YouTube Partner Program
- Google Affiliate Network
NOTE: When you get the chance, learn about Google DoubleClick for Publishers (DFP) Small Business service. It is a free hosted ad serving solution that helps you manage your advertising business.
All these combined are consolidated into one account only, hence they all add up. Before, you needed to make $100 only on AdSense to get paid. This is not a recent change. It has been like this for a while now, and you just probably did not know about it.
There are however some things that you should know to successfully be profitable with the Google AdSense program and I would like to inform you that most likely, I will be pointing you towards posts that I have already written about AdSense in the past as I don’t see any reason why I should repeat them here. When applicable, I will also point you towards external sources that I recommend.
- AdSense Checklist – This covers the basics of AdSense, but it is good to go over it, just to make sure that you are covering every aspect about the program.
- AdSense Webinars – Google has a series of free online webinars that are tailored to help you learn more about how to improve your earnings. Topics covered are essentially AdSense for Search, important technical tips, best practices for optimizing ad placements, formats and colors on your site, placement targeting, using custom channels, etc.
- Traffic – This is not to discourage you at all, but, I want you to know that to be successful with AdSense, you need traffic. Don’t believe on those “autopilot” things that are offered widely by IMs, as they are not effective and with Google trying to weed out the good from the bad, it is likely that such “fast and get rich quick” systems will not succeed. Build your site slowly, providing good quality content and abide by Google’s guidelines. Here are several traffic generation techniques you can apply, provided by several bloggers, with proven experience about the subject matter. You may also want to work on search engine optimization
- Ad Placements – Ohh, the never ending, put here, and put there. Blend the colors and all that stuff. I know that this is all important, but you should know that what works for me, may not necessarily work for you. Hence, see how your users behavior is on your own site and act accordingly. Don’t overdo your placements and ensure that they are NOT interfering with your content. Use Google’s tool called in-page analytics. This tool gives you a pretty good idea how and where you can display your ads (also good for other type of ads). You can also try using a “technique” that I use often to display ads on high traffic pages.
- Custom Channels – Think of custom channels as “labels” or names that you give each of your AdSense units. Using custom channels allow you to have more control about each of your AdSense units performance. By monitoring your results, you can see which ones are working for you and which ones don’t. More info here on properly using Google AdSense Channels. Here’s a video too.
How To Create Custom Channels on Google AdSense?
- Placement targeting – is an AdWords feature used by an advertiser to choose a specific ad placement for their ads to appear. They use this feature to target their ads better and virtually selects specific sites for their ads to run. This is an option you should always use to ensure that you get maximum benefits for each of your clicks. When setting up your custom channels (above), choose the option of making that channel targetable and provide all the information required. Give advertisers “compelling” reasons as to why they should give preference to your site.
- Category filtering – Allows you to block ads that fall into specific categories. These categories can be dating, religion, politics, etc. Regardless of how ads are targeted, they will be filtered if they are within one of the categories you have selected. Use this option wisely as it may affect your overall AdSense performance, specially when you are running more than one site and of different topics.
How to block third party ad networks on AdSense?
There you have it. For now, these are tips that can help you improve your earning with Google AdSense and related monetization programs from Google. There are plenty of information here and do take your time to read the information provided herein. Perhaps, you may want to bookmark this page (recommended as I will be updating this page often), and subscribe to my RSS feed or newsletter to get regular updates.
PS: I may have missed some information here on this page, so be sure to also check out my category page about Google AdSense, just in case.
To your success!