Guest blogging is not hard. Landing on any blog with your guest post is HARD; however, it’s an art that anyone can learn!
Most guest bloggers rehash what others are saying; so it becomes easy for you when you come with a unique approach and take “links” out of the equation. Coming up with unique guest post ideas isn’t a rocket science and I’ll show you how to do it without any hassle.
Without further ado here are some few guest blogging tips to get noticed as a blogger and to stand out from the crowd with your guest posts.
Do your homework – read their blogs
To land on any blog with your guest posts, first you need a mental practice of reading their posts. Observe what type of contents they are writing on their blogs to create a network. What type of guest posts are getting published very often? If you observe their blog posts, you will notice there are 2 to 3 sections where the blog is focused more on. Take the best topic among them and try to come up with a unique point to generate great blog post ideas for the same blog.
By reading 2 to 3 articles on your targeted blog to guest post on will most likely NOT help you that much. Read and analyze at least 5 to 8 posts, spend quality time on their blogs to read the contents. This way you will be able to get good ideas about what to write for their audience. Remember, without knowing to whom you are writing for is always a waste of time and energy.
Analyze their writing style
So it’s always a great practice if you observe their writing pattern. Also keep an eye on the guest bloggers writing styles, analyze whether they are following the blog’s writing pattern or using their own styles to get more audience attention. Observe which kind of writing style suits their audience needs.
Analyze how they are closing the blog posts or they ending up with a call to action or writing conclusion for every blog post?
Apply the same pattern in your guest posts to get the best results from your guest blogging campaign.
Get to know their audience pulse
Read their comments section and observe their social interactions. This is the BEST way to get to know their targeted audience pulse.
Most top bloggers don’t get enough time to respond to their blog commenters. And the commenters will be asking their questions, sharing their thoughts about the posts all the time. This is where you need to be proactive.
If your targeted blog is getting lots of thoughtful comments and social engagements, it’s a REALLY great platform for your business. Because there will be many readers who read and share their views about the posts in the comments.
Try to analyze what questions they are asking in the comments section. You can either respond to their comments by sharing your views or you can research more about the topic to write a guest post on the same blogs.
Everyone likes to read and share this kind of problem solving posts. It’s a great way to become the best guest blogger in your niche by writing problem solving oriented posts.
Stand out from other guest bloggers
This is the MOST important point you should remember as a guest blogger. Guest blogging has become a great weapon for many bloggers, so the ratio of guest posting has drastically increased.
To get noticed in the guest blogging world, you must stand out from the remaining guest bloggers.
- To stay be a unique guest blogger, avoid these blunders.
- Always link to other blogs (where you want to next guest post on). But stay relevant and know whether the blogs accepting to link to others or not. Most top blogs allow relevant linking.
- Try to write two to three points about the blog owner (don’t brag about him, but discuss few positive points). Everyone likes being appreciated, after all we are humans.
Bonus Tip: How to Approach the Blog Owner
Even if you follow the above tips, it would be a waste if you don’t know how to approach the blog owner properly.
First of all, you must read their guidelines for accepting a guest post. Make sure you follow all the guidelines before contacting the blog owner.
- Use your personalized email address(e.g. [email protected]) to contact the blog owner.
The subject of the email should clearly state that you are contacting him/her for a guest post.
- Do not use some template email.
- Email should be short and to the point. First introduce yourself, then state the reason why you are contacting him/her, and lastly, add 3 or 4 of the best guest posts written by you.
- Use signature in your email. It must contain your name, your blog address, and some social media profiles, say Facebook, Twitter, etc.
One last thought, as you may be wondering if guest posting is still an important content marketing strategy. The short and quick answer is yes. Ana Hoffman published a post where it mentions a report from Forrester Research, detailing how consumers find websites.
Notice the third most used ways of how users find a website – “Links From Other Websites”. I’m almost sure that aside from natural links and roundups, that guest post are included in there.
More guest blogging resources:
- How to Get Your Guest Post Published
- Guest Blogging vs. Guest Posting – Imagine A World Without Links
- How to “Level-Up” Your Guest Posting Efforts
In a nutshell: Try to land on the blogs that has loyal readership. Don’t guest post for the sake of getting links, it won’t work for you to build a readership for your blog. Always come up with problem solving posts and put your best foot forward to become the best guest blogger.