Hi everyone! Hope you all had a great and productive week. This week, Matt Cutts released a video on GoogleWebMasterHelp related to the top SEO mistakes webmasters are doing. It is actually quite interesting as Matt mentions things like, making your site crawlable, using the right words (hint: keywords), describing what do you do, focus on creating compelling content and using different avenues (sounds more and more like Content and Inbound Marketing), and finally, not making use of the SEO resources available out there (and in here too).
Don’t know about you, but with the exception of the “content marketing related one”, most of the stuff that Matt mentions sounds pretty basic to me. That’s probably what we normally tend to overlook them.
On a different front, you all have probably heard about following thought leaders, experts and influencers, right? That’s because we can learn from them and maybe even get caught in their “attention span”. If that happens, that could be a big push for you. Recently, Forbes released their Top 50 Social Media Power Influencers of 2013 and you can see who they are on a real cool infographics published on socialmediatoday.com. Take a look who they are and decide if you want to follow them.
Finally, its not just Google that’s getting rid of products. This week Microsoft has officially announced the “death” of Hotmail, making way for Outlook. If you had a hotmail account, you will now have access to Outlook as the migration is complete. Microsoft says, that their goal “was to build the best email service in the world”, capable of scaling to over a billion active customers. What do you think?
As usual, in no particular order:
- 5 SEO Strategies We Swear Aren’t Going Anywhere
- 5 Ways to Turn Existing Content into High Touch Visuals
- How To Get Links By Writing About Other People
- Repurposing Content: Top Benefits, Techniques & Tools
Social/Blogging/Small Business Bites
- How to Find the Best Content to Share on Social Media
- How to REALLY Create a Popular Blog From Scratch
- Social Media 101 – Less Is Always More
- Getting Started with Google Analytics Just for Bloggers
- How To Sell Without Selling
- Top 10 Sites Where You Can Get Paid to Write
More Cool Stuff and Other Roundups
Why We Can’t Just Be SEOs Anymore
In Rand’s Whiteboard Friday, he shares his take on the shift from “SEO” to “inbound marketing” and what the future holds for our industry at large.
That’s it! Enjoy, have a great weekend!