Three Ways Your Shopping Cart Can Help Optimize Your Ecommerce Business

The internet is omnipresent force in the lives of consumers. Since many companies have flocked to the internet, optimizing ecommerce solutions has become a major goal for every organization. While snazzy websites and easily sortable layouts have a profound impact on customers, the online shopping cart software used by the business has a lot to do with the ecommerce optimization goal. Shopping carts can allow companies to upsell, offer discounts and promotions, and automate email marketing campaigns. Instead of simply offering a payment method, the shopping cart and checkout process can be transformed into a valuable element of the entire selling system.



Upselling is offering a customer that has already decided to make a purchase another product. The product generally complements or completes the existing item in the cart, but the relationship does not have to be completely firm. Basically the shopping cart system suggests the items based on what others have purchased or what the seller has predetermined, which is a way of enhancing the selling process through digital automatic means. In short, upselling can boost revenues and increase the bottom line for any company in any type of retail environment.

Offering Discounts & Promotions

Since customers tend to be bargain hunters by nature, using shopping cart software that allows for preprogrammed promotion or sale codes is a major asset. Promoting sales through social media by including a promo code can be a great method to drive sales on a particular item. By taking advantage of trending or popular items, businesses can give sales the push required to capitalize on a favorable market. The flexibility offered by shopping cart systems that are configured to accept coupons or codes can be an important part of any ecommerce optimization mission.

Automating Email Marketing

Manually entering email addresses for hundreds or thousands of customers can be a tireless and error prone job for any employee, owner, or business. When shopping cart software automatically tracks buyer emails and sends them coupons, promotion information, or new item details, the entire process operates without the risk associated with human interaction. Not only do the emails get delivered on a timely schedule, but they can be configured to highlight items that work along the same premise as those already purchased by the customer. In short, automated email marketing can be a strong element of any shopping cart system.

In the end, the right shopping cart software is a major player in the world of ecommerce. Businesses that find a system that integrates upselling, offers discounts and promotions, and provides automated email marketing can be quickly on the path to optimizing their online selling process. Since internet shopping is a fairly popular activity, perfecting the process can lead to higher volumes, increased revenues, and enhanced profits. Shopping carts are not just for storing items any longer because the right system can virtually transform the entire ecommerce platform by putting it to work for the business.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.