YouTube, Structured Data Tool, Twitter Profile, WP Blogroll Ends, Speedlink 37:2012

Hi everyone! Hope you all had a great week. iPhone 5, iOS6, and Google maps have been dominating the front page of nearly every major news site and tech blogs on the sphere. This week, approximately 90% of CNN’s tech section was all about iPhone 5 and related. That is some massive coverage and makes one wonder if it is worthwhile buying the newest gadget or not. BTW, are you buying one, or will the Nokia Lumia, the new iRazr from Motorola, among others, appeal more to you?

Anyway, one really great stuff that I want to share with you today is something that I learned from Ileane Smith’s latest video (see below) about YouTube’s advertising formats. The process is actually simple, and the results could be simply amazing. Adding a simple “call-to-action overlay” on your YouTube videos (see example of what I did today below or watch the video), may just be the missing part to generate more traffic for your site, or even getting more sales 🙂

If you want to know how I replaced the YouTube ad with my “own” call to action, you not only have to watch Ileane’s video, you also have to pay attention on the description. The secret is all there.. Note that this is not “adding annotations” but rather creating a full blown call-to-action box, where you can add links to just about anywhere you want. Cool and thanks a bunch @Ileane.

Call To Action Overlay

See also: Create, Optimize and Promote your Video: 15 Great Ways or check out James Wedmore’s Video Traffic Academy (aff link).

For those of you who have not implemented the “authorship markup” yet, Google has announced that they are decommissioning the Google rich snippet testing tool with the new “Structured Data Testing Tool”. The new tool, according to Google, provides better “rich snippet” display and supports authorship markup, including applications, products, recipes, reviews, and others. On a different front, but also from Google, did you know that they acquired Snapseed, an Instagram competitor? Wonder what they are up to?

Twitter this week made a big announcement about the new Timeline-like headers, among other things. This is how you can update your Twitter profile header.

Finally, for those of you who love the “blogroll” widget on WordPress, brace yourselves because it is possible that the next version (3.5) will most likely ditch the LinkManager all together. There is a cure for that though if you really make use of it, with this plugin.

As usual, in no particular order:

Content Marketing/Small Business Bites

SEO/Inbound Marketing

Social Web/Other Roundups and Cool Stuff

YouTube Advertisement Formats 2012

That’s it! Enjoy and have a great weekend.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.

15 thoughts on “YouTube, Structured Data Tool, Twitter Profile, WP Blogroll Ends, Speedlink 37:2012

  • I feel like I just hit the big time! Ha!! This Speedlink typically features videos from Matt Cutts, SeoMoz’s White Board Friday or one of Google’s own YouTube Channels. I’m honored and I’m so glad to see that you implemented the Call to Action Overlay. That is a neat trick from James Wedmore and he always has some awesome strategies to help us soar on YouTube. YouTube provides an excellent alternative for all of us who are AdSense publishers, and I hope more take advantage of it.


    • Big Time Hit, LOL.. This video deserves to be in the “spotlight”, haha and thanks really for making this one. Believe it or not, it took me a while to figure the “overlay” thing out and the path you showed is simply the best… I got it done …

  • I am not that found of the WordPress Blogroll feature. There are other plugins that can accomplish something similar anyway, or I can just add an html widget block too. It will be kind of strange to see it gone after it has been there so long though.

    • I agree Ray. I do actually use it still, but if it disappears, there other ways to go about it. Thanks for stopping by

  • You tube videos when goes viral can drive in traffic to a site much more higher rate than anything else can make a difference.And Ileane has done a tremendous job by providing the useful information to all of us.

    • Aditya! Thanks so much for saying that. Please let me know when you get your YouTube channel up. I’ll be sure to subscribe.

      • Sure Ileane,but for the time being i haven’t thought about it yet.

  • i never using bing webmaster, i’m just using google webmaster, is there any different or which one is more benefit or useful to user/blogger

    • Juan, use them both. It’s just a simple task of installing the code from Bing so why not try to get more traffic from their search engine too.

      • i like your idea about “traffic”, ok i will do it, thanks ileana

    • I agree with you. I’m doing the same thing and it really works for me…

  • I have never used Bing webmaster tools But will give it a try as soon as.
    Illene has given us many and many tips now, This tips are too good and it increase credibility as the name of YouTube.

  • great video Ileane and thank you for post this DiTesco!!!! I was lacking some information about the ads being on YouTube. Now I have clear understanding of it. thank you

  • A call to action overlay is another element that I need to supplement the videos I will be sharing, thanks for proposing this great solution and more power to you and Ileane!

  • I’ve had very little success on Youtube so I highly appreciate actual solutions that generate results. I would surely want to prompt my viewers in such a way that I will be able to lead them down to a conversion funnel that will encourage them to subscribe to my channel. Thanks for all the hard work you’ve put into sharing these awesome tips!

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