How to Use Social Networks for Rankings in a Roundabout Way

Social media optimization is never straightforward. That’s the whole point. You are trying to get your core audience to do your ranking work for you – rather than paying link farms to stuff your site full of inbound links from heaven knows where, you get genuine, solid referrals from actual humans, plus loads of chatter in the social media streams.

The rules haven’t changed – the more content you have out there the more you get indexed; and the more you get indexed the more frequently you hit those coveted top spots. No, it’s the method by which we get there that has altered so drastically. So here’s my short crib guide to getting ahead in social networking:

1: Who Let the Blogs Out?

Blogging is the core content in social media streams. A blog is where you get to express yourself, provide links of your own to other interesting content and deliver information that enhances your customer’s experience of the products you sell and the services you provide. Tweets are great for analysis but unless they go viral they aren’t so great for raising your profile in the right social spheres.

The key thing to remember about blogging is this: people don’t really like it when companies or corporations blog at them. For a while there, we were all convinced that simply entering the blogosphere as “OurCompany” and spamming everyone with a load of corporate sales messages would be good enough. And we found out that it wasn’t.

Quite right too. If we’re going to work the social circles to get more exposure for our brands, let’s at least realize that we have some proper work to do before we get our rewards. The social stream is not like the internet we used to know. It requires genuine engagement, action, reaction and interaction. Otherwise we fail.

2: Give it Away Now

Businesses have to learn to give stuff away for free if they want to get ahead in the social media universe. The internet is all about free stuff – so if you’re not prepared to toe the line then be prepared to get out of the kitchen. Give away resources, links, mentions of other people and thanks to members of your social circle. The more generous you are with other people’s reputations, the better you will be received. An example: I have recently been blogging on behalf of a building company that got such glowing mentions for its work in the social stream of a heated skirting board manufacturer, that it switched all of its supply to the skirting boards in question.

3: Keep an Open Door

Social media is about exclusivity, sure, but it is also about openness. If you are not open to receiving connection from other people in your social circle, then you will rapidly fall out of the picture. You can see this simply by looking at someone’s Facebook activity. A person who uses Facebook every day is bombarded with conversations, links and Facebook likes. A person who does not, isn’t – even though they are in the same social circle.

4: Make a Comment Every Day

And that’s a bare minimum. Comments are your calling cards, the things you leave behind to remind everyone else in your social network that you are around. The more positive, relevant and engaging your comments are the better. Do not use comments to plug your brand or product. Someone else’s conversation is their own. You comment to support them and add something valuable to the discourse. Plugging yourself in someone else’s conversation or in a comment is like responding to an update that your best friend is getting married, by inviting everyone to your birthday party. Unforgivable, in other words – and be advised, the social media stream doesn’t forget half as easily as your best friend.

Social media is a whole new world for rankings. You need to unlearn half of what you know and keep hold of the rest – but use it in a different fashion. At least it’s intuitive! And if you do it regularly and well, it is extremely fruitful.

[note]The above article is composed and edited by Eva K. She is associated with many Technologies communities as their freelance writer and adviser. In her free time she writes articles related to  social media, internet providers related articles etc.[/note]

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20 thoughts on “How to Use Social Networks for Rankings in a Roundabout Way

  • Hey DiTesco,

    The comments on social media sites are helpful because now Search Engine Optimization become more tricky then the profile link building techniques Now Social media is the game for making more traffic towards blog.

  • I like to call it social engagement. When it was blogs we leave comments when its social network we comment but more of a discussion or a conversation that is long when the post is short. The key thing with social media is all about engagement and discussions.

    • I agree with your point. It’s all about the discussions where every party shares and agree or disagree with a certain POV.

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  • It only proves that social media and social links between people have great potential for SEO. But I think the balance between spamming and real links are very vague in fact.

  • Kizi, you are correct but this where the real value of social media kicks in. Trusted sources are shared, commented on, linked to, etc. Anything that looks spammy will be buried (although I’m sure the spammers will eventually find a way in).

  • Eva,

    I actually never heard of anyone stating to comment everyday. I have heard “be active” but I really like that simple gesture of commenting everyday. It makes sense.


  • Excellent observations. There’s no doubt that social media provides for powerful SEO opportunities.

  • Nice post! Commenting to engage is definitely the way to go. I also liked your use of the phrase “Who Let the Blogs Out?”

  • Hi Eva – Loved your recommendation to comment every day. Here are two things that keep me disciplined to comment every day.
    I am subscribed to the blogs I frequently comment on and receive updates via Email. I move these updates into a folder that I review and comment on for 1 hour every night.
    The second tip is that I find more blogs to comment on by reviewing the other comments on the post I am commenting on. I find the CommentLuv posts that interest me, visit the site and subscribe to new comments there also.
    Thanks for your post.

  • Social media and social network is really essential in terms of traffic, links and rankings. I do believe that nowadays, search engines uses some sort of social signals to rank a certain site for its keyword.

  • Hi

    Nice article share.A good social network goes above and beyond just allowing users to post profiles and update pictures. Additional features should include music sections, video uploads, groups and more.

    Keep it up


  • bizzidate dot com the new generation of sharing Platform. You can share all contents (friends, events, videos, photos, music).
    Just in one place Bizzidate dot com

    • Hi. I head over there, but it seems that you have very little info about the site. Maybe you should work on that..

  • There is a fine line between promoting your brand on social networks well and promoting it terribly. I see it being done a little more tactfully on Facebook, but on Twitter it is just so very annoying most of the time. And you nailed it, it is definitely something that should be practiced as a daily process. Great article, Eva !

  • A commenting daily tip looks a bit difficult because a single person can’t manage blogging, comments acceptance and answer to those comments. main thing is to be consistent and useful.

  • I’ve been finding that engaging in some of these SM activities is not only a good way to get oneself “out there”, it’s also a great source of learning and inspiration for creating future content on my site. I’m not talking about copying what someone else has done, but taking the subject matter in a new direction, or putting a different spin on a given topic.

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