Home > SpeedLink Weekly > Google Hummingbird, Ghost Rank 2.0 Hit, Duplicate Content, CRO Guide, Speedlink 39:2013

Google Hummingbird, Ghost Rank 2.0 Hit, Duplicate Content, CRO Guide, Speedlink 39:2013

by DiTesco

ditesco speedlink 2013

Hi everyone! Hope you had a great and productive week. Contrary to last week, this week had as little more buzz on the search forefront, most important being that of Google announcing it’s major “algorithm” update dubbed “Hummingbird”. Actually from what I have read so far, Hummingbird is not an update but rather a “complete” new algorithm, something Google has not done since Caffeine” or maybe longer than that.

Google HummingbirdApparently, this new algorithm is intended to understand the meaning of queries made by users, perhaps favoring “longer term natural keywords” and also to boost up the “conversational search” feature. While the official announcement was done last Thursday, the new algorithm according to Google has been “humming” already for the past month or so. If interested, Danny Sullivan of SearchEngineLand explains a bit more about Google’s New Hummingbird algorithm here.

What do you think about the Hummingbird? Have you noticed any changes in search results? In any event, judging from the tweets below, you will see what people are saying about it. Here’s the Twittersphere’s reaction to Hummingbird (real time). BTW, did you know that you can embed a Twitter search like this one, directly in your blog? Cool!

And speaking about rankings and stuff, Google has reportedly penalized link network Ghost Rank 2.0, and sites with links from it. If you were using it or if an agency you work with was using it, you probably should have expected this to happen sooner or later. Bottom line is “avoid this type of SEO strategy” and everything else that is bad for SEO.

More on Duplicate Content

Are you an affiliate marketer that uses “data feeds” or one of those ready made automatic “Amazon Store Builder”, among other things? If you are, this video from Matt may help a bit so you can understand why your “niche” site may never rank and make a sale. Still buying those “systems” that will make you tons of money?

And finally, thanks to Sherryl Perry’s roundup on KeepUpWithTheWeb, you can now understand and learn a bit more about CRO (Conversation Rate Otimization). Qualaroo’s beginner’s guide to CRO is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products. Must read!

As usual, in no particular order:

SEO & Internet Marketing

Social/Blogging/Small Business Bites

More cool stuff!

Quick Note on Pós-Hummingbird

Due to the launch of Hummingbird, I have noticed that there are “many” offers out there already promising loads of success with this new algorithm. Please be warned and get yourself familiar first with any offer that you may received. There is no such thing as getting ranked #1 quickly on Google’s results.

That’s it! Enjoy and have a great weekend!

Article by

+DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone.com. iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Consulting Services.

Francisco has written 882 articles at iBlogzone.com


Sagar nandwani

September 29, 2013 at 5:48 am

Hummingbird make results more useful and relevant, especially when you ask Google long, complex questions.Hummingbird pays more attention to each word in the query, ensuring the whole query is taken into account ,so if a resulting page is a bit less strong in general, but it’s the most relevant to your search terms, that’s the result you’ll get.

2 Ray September 29, 2013 at 7:37 am

I haven’t noticed any change in traffic recently that would be related to this new hummingbird thing. Although that fruition site checker I think you mentioned in the past says it’s a possibility.

I’ll keep an eye on things for a while. I don’t know if I can keep up with another algorithm, but I was getting tired all the panda/penguin changes.

3 Caleb September 29, 2013 at 10:17 am

Oftentimes I enter search terms in the form of aprecise question to try getting a precise result returned which usually does not yeild what im looking for so perhaps this humming algo will fix that.

As for the Amazon store type auto sites, some of them are actually laid out in such a way thats great for conversions. So although theyay not get much from Google there are other traffic sourcesto use in conjunction with them to earn decent commissions 😉

4 Sherryl Perry September 30, 2013 at 4:18 pm

Thanks for the great roundup of resources DiTesco. I especially appreciate the link the FAQ article on SearchEngineLand. That was a great read. I also wanted to thank you f0r including the link to the Beginners Guide on CRO that I included in my weekly roundup.

5 Juan October 1, 2013 at 1:14 am

waaa, so this is the new update from google? the first time i heard about this


Gerald Ford

October 1, 2013 at 9:44 am

Thanks for Share! Google is constantly tweaking its algorithm, one aspect has, and most likely will remain the same: the dependence on human involvement to validate websites and their content.


Steph Riggs

February 8, 2014 at 9:20 am

After the implementation of Hummingbird algorithm update the duplicate contents are strictly treated as spam and those websites containing upon duplicate contents are kicked away from search engines’ results. Your guide is very helpful for get recovered by adding more quality contents which are original and unique. I found your instructions very informative.


Spook SEO

June 3, 2014 at 3:44 pm

Google always hates duplication and specially design their updates to catch duplicate content. Google new update Humming bird is so strict and treats these sites as spammers. So we should avoid duplication and always work on quality content. You also explain it so beautifully and assist many people to recover from it.

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