Creating killer content… this is common sense among all the top internet marketers I know. They all share the same advice because this actually works. When your core strategy is based on creating the best content you possibly can you will get the results you are looking for. But everyone has its own strategies related to writing style and the kind of message you are trying to address with your content. I like to think that everything starts with your mindset.
With that in mind I will tell you my thoughts about creating world class content, rock-star style. There are seven steps you can follow to achieve a great result, so here we go:
Work on your strengths pursuing a big change in peoples’ lives.
A rock-star has a gift to both entertaining us and inspiring us. They are models to so many people but they only could achieve that stage because in some point they realized what they were good at and started working on their strengths, once they did this they ended up acquiring a level of excellence that could serve as inspiration for not only their biggest fans but also for each person who pay attention to their stories.
Create something unique or at least give your unique perspective to something that has already been created.
Not every talented artist or musician is able to create a new song each and every week, some of them don’t even bother to try but even when that is the case, they will not stop listening to other songs. This is research! Sometimes you are focused on creating unique content and you write 1, 2, 3, 15 really great articles but over time it seems that nothing else comes out. When that happens, you have to add your own voice to the topics that are being discussed elsewhere.
Incorporate your image to your message.
I don’t know if you like rock or folk but the best way to exemplify this is by citing Rolling Stones. I am talking about their logo; the big and red tongue. That is their image and that is the kind of message they are trying to address when performing or composing songs. The controversial, irreverent and catchy message they are known for. You don’t need a logo but you need your own voice. People have to be able to recognize your content, if you are friendly, be friendly, if you are bold, be bold, but follow a pattern and be authentic so it is easier to associate your image to your content.
Be passionate about your cause or even obsessed if you wish.
This is rock and roll style so I will bring Lenny Kravitz to the conversation. If you don’t know his story let me summarize it for you. Lenny had a dream to play rock music but when he was looking for sponsors he heard that he should focus on black music. He said no, the sponsor said no and he moved on. That happened dozens of times until someday one of those sponsors said yes! The rest is history. My point is, if you have a cause or if you have a dream don’t give up! Follow your guts and keep on rolling. Being passionate about what you do is important for so many things and for creating great content this is not different .
Practice, practice and practice.
If you want to get better you need to dedicate time and effort to get the results you want. Musicians and athletes fully understand how important that is. They will try a higher note, a different melody because great songs are not always created by accident. Of course, there are some exceptions but, most of them are the result of hours of creative thinking and trial and error process. When you are new at blogging, it’s very difficult to create great content over-night. But once you do it consistently and you are willing to learn from your mistakes you will get better. It is that simple!
We are almost there. Let’s see the sixth step to create content like a rock star.
When you need to learn new things always seek advice from masters, truly experts.
Music is all about being influenced by other great musicians and create your own style based on your perspective. But when you want to be really great at what you do, you have to know the best people on the skill you want to improve so you can learn from them. Those are the people from whom you should seek advice. Of course, for internet marketing content, you will only know who has the best message when you are thoroughly involved with this niche, but I can tell you that even in an early stage it’s easier to notice who is talking gibberish and non-sense. Just stop listening to them and start following few and trustworthy people.
And to wrap up, here it is the last step!
Believe in your dreams and causes so you can proceed even when nobody cares.
Sorry to tell you but not everybody will tell you to follow your dreams and sometimes these people are family members, some dear friends, people that think you should get a regular job but if you give up at the first sight of an obstacle you will have a hard time to achieve your goals in life. Period! And for me that is much more important than anyone telling me to do this or that. And I can say more, the really tough part is to proceed with your convictions when you are not seeing the results you want. For that happens you need to work on your mindset!
You need to really believe in your dreams, your cause, imagine how your life would be if you can achieve your goals. That is how you can find the mental strength you need to keep blogging, working on your business and helping others to achieve their goals as well.
It was really a pleasure to write this guest post, and I hope it helped you a bit.