Best Keyword Tools
Having been receiving some emails recently about people asking me what SEO keyword tools I am using to research for my keywords, I decided that rather than responding to them individually, better if I could provide you here with the tools I use that are effective, simple and best of all, for free.
As you probably already know, I am a strong advocate for everything that do not requires for you to pay anything. The myth about being free is not good enough is true for many things, but be informed that it is just a myth and there are excellent stuff out there that are better than paid ones.
Why should you worry about keywords?
Answer this question. How do you search for something on your favorite search engines? What do you key in? Words, numbers perhaps or a phrase. These are nothing but keywords. Words that are repeatedly keyed in by users that are searching for something. This is how your pages get discovered and despite having quality content, what good is it if you are not found?
Do you use keyword tools to write your articles?
Over and over again, you will see many recommendations saying to write for your readers. They are the ones that matter most and having good quality content will do the job for getting your pages found in the long run. Is this really true? YES and NO. Yes because you should write only for people that need information, opinions, reviews, your voice on the subject matter, etc. NO, and you might not agree with me here, is because search engines are readers too. They are robots indeed and as far as I can tell, the search engines scour you pages looking for things that will help them rank your pages on the SERPs. They will “read” these things and by them will find out what you are writing about and index your pages in such a way that you are cataloged under a specific topic, and more. What are these things that search engines read and will help their job easier? Simple answer, Keywords. The combination of good content and keyword optimized writing, will provide your pages with “Balance”, the best of both worlds.
That said, here are the tools I use to research for my keywords. I will deliberately skip Google’s AdWords keyword tool, and Google Webmaster Tools as they are already famous enough and no longer requires any further introduction (sorry, Mr G). Nevertheless, use that too:) In addition, all of the tools that I will recommend here have been already an object of a more in depth review here, in this very same blog, so I’ll just provide you with summaries and links to find out more about each of them individually.
The Simple Ones:
Google’s Wonder Wheel: 3 Step Guide To Simple SEO Article Writing – I did say Google AdWords and not other Google services:) The wonder wheel is a feature I use a lot and is a real time saver if your are looking for keywords. It can also provide you with blog post ideas if used properly.
Alexa: How To Use Alexa For Simplified SEO – Who said that Alexa is for traffic rankings only? That’s true but there is more to Alexa than just that. Alexa provides search terms with high Web-Wide ranking keywords that drive massive traffics to any website. Give it a try.
KeyRow: How To Discover Your Keywords On Search Engines – So you know keywords are important and you use them sparingly when you write a post. You do your SEO best practices and that whole hulahbahloo:) The question is, what do search engines consider as you websites keywords. You might be surprised that there are keywords that you don’t even know of. KeyRow is one of my favorite keyword tools and you should use it, at least once.
KPMRS: Website Keyword Discovery Tool – This tool is a also one of my favorites. What this tool does is that it shows you a list of new keywords for which your website was discovered and clicked on through Google, Bing, Yahoo and other search engines on a specified date. In addition it will let you monitor for free, up to two domains with five keywords each, you rankings on the SERPs. Every time there is a change, you get notified via email. A time saver too:)
Google Searched Based Keyword Tool: One of the most popular and free SEO Tools available, Google’s keyword tool needs not much of an introduction as it is a must for any webmaster to use it when searching for keywords or keyphrases. If you know how to use it well, there are many benefits that derive from using this tool, aside from just helping search for that great keyword. (You can find an update of Google’s keyword tool, and an example of how to use it for your benefit on selling .co domains)
Microsoft’s Ad Intelligence: Advanced Keyword Research Tool – So you think that Microsoft does not provide you with free tools so powerful it is mind boggling to even ask why it is free. Well, it is free and one of my most powerful keyword tool app which I can not live without. This is actually an Excel plugin and probably the only catch is that you must have a legal copy of it:) If that’s all good, you should really check this out.
That’s a wrap. These keyword tools are great and they all work. Now, they won’t work automatically and so action is needed on your part for them to be useful to you. If there are any SEO keyword tools that you know of and are not here, please share them with us. I Just make sure it is free, lol. In addition, if you have used any of these tools before, I would appreciate your thoughts about them.