How to Take Advantage of Your Trade Show Experience

Is your company looking for alternative methods to advertise your products and services? Whilst you may already be in possession of a strong online presence and a great advertising campaign, one method you may not have tried is a trade show. Trade shows provide businesses just like yours with the invaluable experience of being able to market your product directly to customers who are interested in goods and services related directly to your industry. This is due the fact that trade shows are events where a collection of businesses with interests in the same industry come together to showcase their respective goods and services to potential clients, and to network with other businesses.

In order to aid you in taking advantage of any tradeshow you choose to attend, we have put together a collection of helpful pointers. Take them in, and with a bit of luck, customers will be flocking to your stall.

1. Stand Out From the Crowd


Getting noticed is crucial at trade shows. If you don’t get noticed, no one will visit your stall and see what your business has on offer. As a result, finding a way to catch the customers eye is incredibly important. The best way of achieving this is to invest in a unique pop up exhibition stand. Not only are they great for completing that crucial task of attracting attention, they are also incredibly good for marketing your product. Think of it as killing two birds with one stone.

2. Dress To Impress

Whilst there will never really be any set dress code to abide by at trade shows, it is still always to be considered good practice to maintain a professional appearance while representing your business, so dress to impress. Looking professional will not only give potential customers the impression that you are in control, it will also send the message that you are confident in your product.

3. Smile!

Although it sounds a bit cheesy, displaying an open and approachable personality goes a long way in both attracting customers and securing potential sales. Ensure your business is represented by staff who embody these qualities, and will be able to answer any questions that potential customers may have relating to what your business can do for them.

4. Set Goals

It should go without saying that chasing sales leads and creating new business contacts should be of top priority when you take your business to a trade show. In order to help you to achieve these objectives, it is important to give yourself a list of tasks that will make reaching your targets easier. Business cards, raffles, and a target number of how many people you would like to talk to, are all good examples of such tasks.

Having absorbed these tips, the only thing left to do is seek out a trade show that suits your industry! To help with this process, try using sites like Trade Show Adviser to find shows in your niche.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.