Discover Featured Snippet Opportunities, Complete Website Migration Guide, Motion Graphics Tools for Marketers, Speedlink 11:2018

Hi everyone, hope you all had a great and productive week.

Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot.

In the Whiteboard Friday video below, the first of an upcoming three-part series, Britney Muller covers the keyword research you’ll need to do, evaluating your current ranking, and recording relevant data in a spreadsheet with the help of a couple useful tools.

How to Discover Featured Snippet Opportunities

The Website Migration Guide: SEO Strategy, Process, & Checklist

A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX.

Google’s documentation on site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can last from a few weeks to several months — depending on the extent search engine ranking signals have been affected, as well as how long it may take the affected business to rollout a successful recovery plan.

With that said, here`s a complete website migration guide that will help you understand the different types of migration as well as what you need to do to avoid negative impact on your sites rankings.

3 Easy-to-Use Motion Graphics Tools for Marketers

Want to use more animated visuals in your marketing? Looking for affordable tools to create your own animated graphics?

#1: Turn Images Into Animated GIFs With GIFMaker.me
#2: Create Photo Stories Using Flipagram
#3: Build Time Lapse (Fast Motion) Video Clips With Filmora

In this article, you’ll find three tools that create animated motion graphics for social media ads and posts.

And as usual, in no particular order:

Content Creation & Inbound Marketing (SEO, Search, etc)

• Is a 301 or 302 redirect best for SEO?
• 5 Ways to Avoid Keyword Cannibalization
• The Best Pagespeed Tools Online (MAKE YOUR SITE SO FAST!)
• How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps
• 4 SEO Mistakes That Are Costing You Traffic (And How to Avoid Them)

Social Media Marketing; Technology & Small Business Resources

• Where’s the ROI on Social Media Marketing?
• Four Ways To Use Social Media To Your SEO Advantage
• Best Social Media Channels for Business Marketing
• Video Is the Now (and Future) of Social Media
• 6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

On iblogzone.com, SEO Tools and more

• Previous Speedlinks – See What You’ve Missed!
• Marketing Research Library – The #1 Resource for Free Marketing Research, White Papers, Reports, Case Studies, Magazines, and eBooks
• Best Audiobooks For 2017

That’s it! Enjoy and enjoy the rest of your weekend.

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