The Benefits of Remarketing for the Future of Online Marketing

If you’re a business owner that makes sales online, you expect to have a high conversion rate from viewers becoming buyers, but it doesn’t always work out that way.

Unfortunately for many online businesses, 97 percent of viewers who visit your site for the first time leave without making a purchase. That’s a huge chunk of change walking away from you and your company. However, while that is a lot of people that don’t convert on the first visit, there is a way to bring them back to your site strategically.

Enter a remarketing campaign.

Before discussing the benefits of a remarketing campaign, it is crucial for you to understand exactly what it is that remarketing does. Remarketing is a strategic advertising campaign designed to specifically target those who have already visited your site.

For instance, if a user checks out your website and your store and proceeds to leave without buying anything, the next website they view could have ads with your brand name and products sitting right there. This keeps the focus of your brand and products in the viewers’ sights many times after they leave your website.

So as the viewer is traversing the internet looking at their favorite websites, your brand and product is still in view and is used to draw them back in.

What are the benefits of remarketing?

Well, first off, remember that 97 percent number of the viewers who do not convert on their first visit? With remarketing, conversion rates have a chance to increase by 125 percent. That increases your profit and business instantly.

Remarketing campaigns allow for the company using it to set limits on ad size and frequency cap to ensure that people do see the ads, but it doesn’t come up all the time to become a nuisance to the viewers.

Better yet, the campaign can reach up to 98 percent of users on the internet no matter which websites they visit.

Finally, remarketing campaigns only cost the company money when they work. What this means is, advertisements are only displayed to those who have visited the company website before. This filters out non-interested parties and focuses solely on those who had initial interest and intent to buy a product that the company features.

In a nutshell, remarketing campaigns are designed to bring users back to your website as your ads are placed on visitors’ favorite websites using the tool to track the users IP and allow the ads to follow. There are really no disadvantages to remarketing unless you overuse it and the frequency cap causes users to become annoyed with your advertisements rather than impressed.

How does it work?

Here’s a visual presentation of how a retargeting campaign works (click on the image to enlarge).


Remarketing has all the user-friendly features and benefits to become the popular choice for all companies across the internet when it comes to online marketing campaigns.

Brandon Williams

Brandon Williams is with AdMedia, an online advertising network that specializes in remarketing, PPC, online marketing, ad retargeting and much more.

9 thoughts on “The Benefits of Remarketing for the Future of Online Marketing

  • Wow! Thank you for sharing your tips. It is incredible how many people “walk away” from a website after the first glance. This is why a first impression is very important. We need to take care of the way our website looks in addition to what we are saying.

    • It really is a large number of people who do not convert into buyers from their first visit. First impression is very important, website owners just also need to make sure that they put in the work if that first impression doesn’t convert.

  • That’s certainly a great way to brand your business and services among targeted visitors. However I feel this kind of extensive marketing may irate visitor. How would you make sure that the targeted person is not annoying by seeing your ads everywhere??

    • Sorry for the very late response.

      Remarketing tools have a frequency cap in order to keep the advertisement from appearing too many times. It makes it so it is noticeable, but doesn’t become and irritation to viewers.

  • Agree. Many people stop and go immediately without checking the website, but they do have something in mind. If you can bring them back, show them what you have for them, they are more likely to become customers than new visitors 🙂

  • Wow – The video has got me very interested. The question I have – Does it only feature using Google’s adsense – or is it on Yahoo, Bing and other targeted Search Engines?

    • Remarketing reaches about 97 – 98 percent of sites on the web. Including many websites, forums and blogs.

  • That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. We should take get hold of this post, read and impliment the points outlined.

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