Home > SpeedLink Weekly > Hacking Keyword Targeting, Pinterest Analyics Guide, Structured Data Tool, Speedlink 3:2015

Hacking Keyword Targeting, Pinterest Analyics Guide, Structured Data Tool, Speedlink 3:2015

by DiTesco

SpeedlinkWeekly2015

Hi everyone, hope you all had a great and productive week! Depending on which niche or industry you are in, the more focused the keywords you are targeting for should be. Despite the search engines evolving rapidly, there’s a whole host of other areas you might look into: interest-based keywords, is an example. In Rand’s Whiteboard Friday video, he shows you how to find them.

In the video below, Rand starts by saying – “this week we’re chatting about keyword targeting and specifically some of the challenges that happen when your keyword targeting list is rather small or hyper competitive and you need to broaden out. One of the great ways you can do that is actually by hacking the interests of the people who are performing those searches, or might perform those searches in the future, or might never perform those searches, but are actually interested in the product or service that you have to offer.”

Hacking Keyword Targeting by Serving Interest-Based Searches

How to use Pinterest Analytics

HowToUsePinterestAnalytics

Pinterest has been making their analytics better and better every day. Recently, they have yet again added more features and I believe that this is more in preparation to convince marketers to soon start promoting pins, as part of a marketing campaign. Anyway, regardless if you are able to promote pins or not, Pinterest analytics is available for everyone and in case you don´t know how to use it properly, download their free “A guide to Pinterest Analytics“.

Here´s a quick presentation:

Google Gives Webmasters New Structured Data Tool

structured data testing tool

Google announced the new structured data testing tool to help webmasters publish better markup on websites. The new tool, says Google, will better reflect Google’s interpretation of your content. Structured data markup helps your content get discovered in search results and across Google properties. The new tool when used will display the structured data items on your page, and syntax highlighting of markup problems in your source code.

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Social/Small Business Bites

More from around the web …

That’s it! Enjoy, have a great weekend!

Article by

+DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone.com. iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Consulting Services.

Francisco has written 891 articles at iBlogzone.com

1 Ana Hoffman January 18, 2015 at 4:02 pm

Thanks for the Pinterest Analytics guide, Francisco; I’ve been meaning to read up on it. And thanks for the shout- always much appreciated!

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