A recent SEO Industry survey indicates that most people or organizations that are somehow involved in SEO uses tools to help them do a variety of things, including, keyword research, monitoring visitors behavior, backlink and link profile analysis, monitoring rankings, etc.
No matter what job you do, choosing proper tools will save your time and make your task a little easier. As SEOer, making full use of the below 10 free SEO tools, you will deeply understand the market and help you choose the proper niche for your site.
1. Google’s Keyword Tool
At the very beginning of building a website, you need to learn well about the competition of your product. Enter one keyword or phrase, Google Keyword Tool will help you find related words or phrases. Thus, according to your human and financial resources, select proper keywords for your site.
2. Google Trends
Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches, globally. Of course, you can select regions and years according to your needs.
Besides, Google Trends can also help you to compare the trends of searches between two or more terms, separating terms with comma.
3. Google Insights
On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country’s map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Test drive the tool here.
4. SEO Quake
SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. It helps to obtain information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.
SearchStatus is a toolbar extension for Firefox and SeaMonkey that allows you to see how any and every website in the world is performing. Designed for the highly specialized needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.
The SearchStatus extension appears at the bottom of the browser on the status bar. If you choose to view backward links for a particular page, they open in new tabs in the same browser window.
6. Google Analytics
Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
GA can collect query terms which visitors use to reach your site. You will get inspiration to target new keywords for your site from these collected terms which you might not pay attention to.
Besides, GA can also offer other information about your site, such as landing pages, exit pages, page views, bounce rate, and new visits, etc. GA is the most widely used website statistics service, just have a wonderful experience now.
7. Google Webmaster Tool
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Meanwhile, you can check “Search Queries” led to your site, and dig new keywords for the site, and “Links to your site” tool tells who links the most, your most linked content, and how your data is linked.
While Google webmaster tools is a must use for your SEO, don’t forget to check out Bing’s new webmaster tools, where, among other things, helps you to fix on-page SEO problems on the fly.
8. Backlink Watch
This is a backlinks research tool, which can list at most 1000 backlinks for any site your want to check. Besides backlinks URL, it gives you Anchor Text, PR, OBL, and Flag.
Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original. This is particularly an excellent tool if you are accepting guest post on your blog/site.
10. HTTP Request and Response Header
View request and response header of a HTTP connection, HTTP status codes and HTML source.
With all these ten free SEO tools in 2012, you can target your keywords properly, analyze your competitors easily, and improve your site quality quickly.
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