For those of you who have chosen to sell ad spaces as one of your business models or income stream, Droodly is a network that might be of interest to you. Essentially, Droodly is a service that provides an auction and bidding platform for people who want to buy and sell advertising space. The interesting bit is that, they go beyond just Ad Spaces. You can sell advertisements from several medium sources, and if you use your creativity right, the possibilities can be very appealing. Sell Ad Spaces, Videos, Blog Posts, Social Media, etc, on just about any topic related websites imaginable.
Anyway, as far as Ad Spaces is concerned, you probably know, that I have been using BuySellAds, AdvertiseSpace and Komoona as my preferred networks for this type of income stream. Aside from being an alternative to those networks, what called my attention about Droodly is that, it does not use up any of your virtual real estate unless you actually have a successful winning bid. This goes true for anything else you decide to put up for auction.
I joined the service some days ago and gave them a test drive. I set up a test auction for 7 days and already, I was successful with my first attempt (banner ad now live here and payment received). Not bad.
How Does The Droodly Auction Work?
I won’t go into much detail here as their interface is really easy to use and more information are available on the help section. Basically, what you have to do is create and promote an auction and wait for the bids to start rolling in. As with anything else, provide a good description of your auction and ensure that your pricing is adequate. Perhaps you can set up a lower start bid, to lure more people in. You can also establish a reserve price and a BIN (Buy It Now). Reserve is good if you want to establish a minimum winning bid.
Don’t forget to provide all the relevant details of your auction and all the associated rules, terms, and conditions. As an example, you should clearly mention what you will accept and what you will not accept in terms of payments, format, size, and content. If you accept advertisements only from a certain geographic area, etc.. The more information you provide upfront, the smoother your auction will be.
[note]NOTE: Successful bids are managed directly by you and the winner. If your auction is successful, all communications, payment arrangements, etc. are between you and the winner. This is actually great because you don’t have to wait for thresholds or anything similar. Run the auction, be successful, get paid, and serve. Risk Free from payments :).[/note]
Is It Worth It?
In my opinion, there’s nothing to loose by joining the service and taking it for a test drive, if this business model is something that appeals to you. Setting up an auction does not require you to put up anything upfront on your website, so there won’t be anything there saying “buy this ad” or something similar if you don’t like it. In addition, at this moment, the fee for using their platform is a big fat zero. I know, what’s the catch right? Well, according to them, they will eventually be charging a small fee for using their service, but for now, since they are in beta, it is free. My guess is that they are using this to “attract” people to use their site.
Another aspect you can consider using Droodly is for your online marketing campaign. The opposite is also appealing, as you may find some good deals for advertising or perhaps even for link building ;-). As I said before, there are many different types of website topics that may suit your need. For example, if you are related to the travel industry, you can put up an ad on any related site about that awesome holidays to dubai package you are offering. You can buy a banner, a sponsored review and more..
And did I mention that there is also a referral program? Can’t beat that. Successfully referring people to sign up for a Droodly account (shameless referral link), entitles you to a 40% commission during one year, for every fee the person you referred pays Droodly. And it does not stop there, there is also a 2nd tier commission override.
That’s it! What do you think? Have you heard of this service before? Do you know of any other service that is similar to this? I will certainly appreciate your feedback.