Search engine optimisation is the act of trying to get your website ranked in search engines such as Google organically. This is best done by optimising two key areas, the first being on page optimisation which is actually done on your own website through the use of title tags, meta descriptions, keyword density and many other factors.
The second key area is off page optimisation by which we create listings, produce content and put your website out there in the public spaces in hopes of acquiring quality back links from other websites to your own. This tells Google and other search engines that you’re an authority on whichever industry or niche you are competing in. Some of these include but are not limited to directory listings, social, blogging sites and the list goes on. Without going too much into detail about back links and content being an important factor in the SEO world, you should know that there are several other factors you might not know about.
With that said, cross reference some of what you already know or don’t know with the infographic below and see if you can find some hidden gems in your overall SEO strategy.