I have been there. You blog like a beast, churning out content daily. Sometimes you publish a few posts daily, and still you see no leads. I have thought about quitting sometimes when it seemed as if my content was simply not growing my list and not making me any income. It can be annoying, frustrating and deflating, for sure, but if you can ride these feelings out, and look at yourself in the light of truth, well, you can correct your mistakes and begin generating leads with your blogging efforts.
Reason 1 – Too Many Calls to Action
Generating a lead means influencing readers to type their name and email address into an opt-in form, or you might goad them to click a banner and enter their contact information into your squeeze page. This means that you want to post few calls to action on your blog, because too many options spoils the lead generation pot. Give readers the option to click on your squeeze page ad, or type information into an opt-in form, or maybe click on an Adsense ad. If you post too many calls to action your readers become confused, and click none, which means you just lost out on a lead.
What is too many? If you generate no leads, or few leads, 3 calls confuse your reader. Cut it down to 2, or heck, 1. Sign up for my list or click on this 1 ad. Remember, this is for people who struggle to generate a single lead daily. If you want to boost your leads from a respectable number try paring down to a few calls, and see how this works.
Reason 2 – No Consistency
If you go to the doctor’s office you expect a doctor to show up at appointment time. The doctor then practices medicine on you, healing your ills with their medical skills. Makes sense, right? OK, let’s say you run a blog about making money online. You post about how to generate leads today. Good, this is directly related to making money online. Then tomorrow, you post about how to chase your dreams. Hmmm…this is like visiting a doctor’s office and seeing a lawyer pop out of the door, ready to cure your hacking cough with their knowledge of law. Sounds ridiculous, and it is, because writing about anything outside of the online money making niche confuses your audience, and sharply reduces your leads generated.
The exception? If you post 4 times a day, sharing one personal development post here and there will not confuse your online money making audience, for it can benefit them, and the ratio of these posts, in relation to all of your posts, is still low.
Reason 3 – Your Lead Generating Call to Action Is Not Ridiculously Obvious
OK, since you are inquisitive boys and girls I just know you will click the link to visit my blog after reading this post. You will see 2 banners on the side of my blog, one in bold letters, the other some bucks, and both point to my squeeze page. You will not miss them, I promise, and because of this, you are likely to click on one of them. Grab your attention, the banners do.
I also use a pop up form to snag my reader’s attention.
If you generate few leads you need to be more obvious. More in your face. Subtle calls are failed calls, because most people will simply not dig, or think, they want an easy to see call, and they will take the next step.
If you want me to do something you better make this darn obvious! Obvious, but not annoying.
Reason 4 – You Do Not End Each Post with a Call to Action
OK, I just read your post. What should I do next? You tell me, and you need to tell me, if you plan to generate leads. I end each blog post with a call to action within the post, then I follow up with a call to action in my resource box. This helps me generate leads because individuals have 2 chances to click and sign up.
OK folks, are you struggling to generate leads with your blog?
What lead generating tips can you add? Do you agree/disagree with any of the above?