Health matters. Even in the tech industry. An apple a day keeps the doctor away. But in this business, you want to keep all the doctors, designers, shoppers, entrepreneurs—you name it—to browse your site for longer. To keep a healthy business online, you need to find new ways to engage your visitors so they don’t click the back button and wave goodbye forever.
Once you grab their attention, you only have a few seconds to impress—less than one minute for most eCommerce websites. The solution is simple: The more unique conversion opportunities you have on your site, the greater the chance that customers will convert.
So how do you make the most out of the short time that you have in the spotlight?
A 5 minute daily website workout is all you need to keep your business strong and conversion rates growing. Here’s your workout plan for the week…no slacking!
1. Stretching: SEO
Are your keywords up to date? What keywords link to your website? Are they coherent with the information your website offers? If people are visiting your site because of these claims, make sure your content follows through. Spend a few minutes on Google Analytics reviewing which pages are least viewed. How can you improve these pages? If they are less relevant to customers, they may be stopping them from spending more time on your site.
2. Flexibility: Feedback
The conversion process begins with research. Knowing your target audience inside and out is crucial to turn your leads into loyal customers. Real-time survey tools like KISSinsights and 4Q prove that gathering feedback doesn’t have to be a long and boring process (for you or your customers). These tools invite visitors to answer short questions on a small pop-up window while they surf your website. Both tools are easy to install, manage and offer free versions.
3. Cardio: Conversion Tools
Enhancing your customer service techniques is another method to increase conversions. Click-to-Call and Live Chat bring back the personal salesperson experience that’s missing online. Offer your visitors help, advice and answer their questions first. Don’t give them the chance to search a competitor. Take a look at IfByPhone for Click-to-Call and Olark for Chat. For a tool that offers both Click-to-Call and Live Chat, you can try Agendize.
4. Balance: Backlinks
According to Building Backlinks- 14 Easy Ways, a post on Convince & Convert blog, “Google optimization is based on the premise that the more people that link to your website, the more valuable it must be and the higher ranking it deserves in search results.” There are many social networking sites that help create legitimate backlinks to your website. Social networking sites like Google Plus, Places, LinkedIn, Digg, Foursquare, Youtube are all on the safe list. And don’t forget about setting up your Google Plus Pages, it is highly recommended.
5. Cool Down Period: Photo Gallery
A photo gallery is a good way to showcase your work and keep visitors browsing longer. It also gives your potential customers an idea of what you can do for them. Using a tool like SlideShowPro.net can add a classy touch to your site in minutes.
What all these steps have in common is the benefit of increasing time spent on your site and drawing visitors back in the future. Offering your leads more opportunities to browse longer and engage with your company increases your chances of conversion. Like any fitness and health routine, it’s important to be patient and wait for the results to show. All you need is 5 minutes a day to strengthen and grow your business. It is an effective blog management technique and you should give it a shot. You won’t regret it.