If you’ve been looking for tactics to generate massive amount of traffic to your blog, chances are that you’ve stumbled upon guest blogging on popular blogs.
It’s undeniable! Guest blogging is fruitful – and can bring you a lot of benefits. Jon Morrow, Bamidele Onibalusi, Leo Babauta and Danny Inn have proven how you can harness the power of guest blogging with the aim of building a popular blog and a thriving audience.
I know you’ve spent countless hours on writing, editing and proofreading your masterpiece of work, conceptualizing and unifying ideas in order to come up with an irresistible post. Yet, a doubt still arouse on whether or not the post you crafted was appealing enough to resonate with a large community.
Although you cast doubt on your writing, I suppose nothing encumbered you from sending the post to a blogger. After two days, you didn’t get a response. One week later, the blogger still hadn’t replied to you. After much anticipation, you were forced to assume that the blogger was a busy individual and thus would reply when finding time. Two weeks later, you realized that your previous notion proved to be incorrect and most likely you were just ignored. Unfortunately, your e-mail pitch ended up in the “unwanted” deleted or unread e-mails section. In this case, you’ve to admit he’ll never reply you back.
I know it’s frustrating—you’ve crafted a very interesting post but when it comes to getting in touch with bloggers to publish your post—you eventually muck up. Now, let’s dive into 6 ways to write an efficacious e-mail pitch that gets a quick response and increases reply success rate.
1. Use a convenient e-mail address
It’s not recommended to use a free e-mail address when contacting a popular blogger. Instead, use your domain name e-mail address for bloggers to have a serious perspective towards the sender. Hotmail, Gmail and Yahoo accounts are among a variety of limited alternatives if you haven’t got a domain name relevant to the subject. If you intend to convey an impression that defines how serious you are, your e-mail address ought to match with your real name.
2. Get to know them first
Cinch procedures are overlooked by many. Interaction with their audience, following their tweets, commenting wisely on their blogs and subscribing to their e-mail lists are amongst series of actions you should follow to make them notice who you really are. Popular bloggers are flooded with bunches of e-mails, they give priority to whom they know when replying to e-mails. You’ve the cards stacked against you—if you are unknown.
3. Don’t be too polite
Bloggers love when you address by their first names. It’s easy for them to notice that you’ve been following their trends for quite long. When you address by names like “Mr., Ms., Guru”, you are breaking the interpersonal barrier and reducing the odds of getting replied. Writing e-mails politely expresses a sense of hierarchical inferiority, instead, treat them as friends; a simple “Hi (First Name)” is more appealing than “Mr. (First Name)”.
4. Introduce yourself briefly
The introduction of yourself—should be a short sentence. Stating where you come from, how you position yourself in the blogosphere and your most successful guest post (if you’ve one) is by far apropos to have it included in your e-mail. Attaching a link of your most popular guest post gives an idea of what you’ve been producing on the web and what they can expect from you.
5. Elucidate the benefits of your post
It’s all about facts and opportunism! When reaching out a popular blog, the help you need is not going to benefit him as much as it’ll benefit you. Therefore, positioning yourself as an expert and collaborating with an attitude that demonstrates unselfishness, is another effective approach to stimulate a quick response. For instance, you wrote a post about a subject that hasn’t been covered in his blog yet, on the e-mail you may emphasize on how useful the post will be to his community.
6. Make it simple, short—and straight to the point
Lack of simplicity on e-mail pitches leads to rejection. If you keep writing boring stories about yourself and forget that your objective is to convince the blogger to share the post with his community—it’ll not yield desired results. The reason why I highlight the 3 S’s (simple, short and straight) is because popular bloggers are freaking busy, they receive hundreds of e-mails per day and have no time to read them all. Writing an irresistible guest post is one thing; writing e-mail pitches that get response is another “art” that every blogger should master.
You can write the most impressive guest post on earth, but if you can’t communicate with bloggers the right way, all your efforts are worthless and there is not point to keep wasting your precious time on doing things that take you nowhere.
The final note, try sending different e-mail pitches to distinct bloggers—see what works best for you and please share with us some good results.