All too often, as bloggers, we get caught up in this morbidly disgusting mindset that we’re doing okay. Some seem to think that there is no room for improvement.
In reality, we often are looped in this mind game that we are who we are, the best are who they are, and everything is good in the world. Quiet frankly, it’s not.
It stops being about improving the quality, and more about keeping it at the same playing ground because, hey, it works. As Steve Jobs once said, though;
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Steve Jobs is Better Than You?
Steve Jobs died at age fifty-six, yet managed to completely revolutionize the computer, phone, music, and film industries.
Whether you like his products or not, a note of respect is demanded – he’s far better than you ever were and, most likely, ever will be.
Before journeying on in this article, I’d like to reference his 2007 keynote that brought a mystical household gift we all know today – the iPhone.
I’ve watched the entire keynote several times (you can quiz me on it later if you’d really like), but the entire presentation is clearly built on three points:
- There was always just “one more thing”.
- He thought he was the best and showed it.
- He wasn’t afraid of the “big boys”.
When it came to the phone industry in 2007, RIM and Nokia were the top dogs – nobody at the time was brave enough to mess with them.
Steve, though, was smart enough to work on a beautiful product for nearly three years before-hand. The revolution was new to society, but old to the creator – pretty neat.
With just a swift hour and twenty minutes of presentation, he easily tore down an entire industry and overwrote it with tomorrow’s technology.
Steve wasn’t afraid to do it for one simple reason – he knew he was better. Why? He had better ideas.
The problem with most people of today’s society is simple – they incorporate one (or maybe two if they’ve gotten that far) big ideas into a product, work on it, and then deliver it.
Steve, however, took hundreds of ideas and put it into one product:
- Touch screen
- Full HTML web-browser
- Full HTML eMail
- Custom interface
- (Watch the Keynote (; )
That simple style of “I just showed you the coolest thing you’ve ever seen, but here’s something better” is what allowed Steve to dominate an entire society.
What Can We Learn?
As a blogger, it may be difficult to gather what you could ever learn from a man like Steve Jobs.
As every A-list blogger will tell you, your website is a business – Apple is a business, too. It’s really easy to make the connection there, then.
The playing field is shrunken… By a lot. The point, though, is still valid – if you aren’t willing to fight to become the best, you don’t deserve to be called the best.
Out of the hundred-thousand [or so] websites created every single day, barely 100 will ever be called anywhere near decent.
Being that one that stands out and provides the yardstick of quality is the one that will stand before the others.
As many of Steve’s employees would say, Steve stood for nothing less then perfection – entire projects would be redone if even a minor flaw was apparent.
Are you willing to make that commitment? The payoff it pretty great. Obviously the point here is not to be the same or better than Steve Jobs, but rather, to have the same mindset, which ultimately is what blogging for business is all about.