Home > SpeedLink Weekly > HTTPS for SEO, Content Marketing Tools, Content Syndication, Speedlink 33:2014

HTTPS for SEO, Content Marketing Tools, Content Syndication, Speedlink 33:2014

by DiTesco

ditesco speedlink 2014

Hi everyone, hope you all had a great and productive week! One of the most noteworthy news this week was definitely Google´s announcement about HTTPS being a ranking factor.

https ranking factor

….We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web….

There you go, but before you go all crazy and get “hooked” by people offering you services or anything related, bear in mind that HTTPS is just another signal that is being added to more than 200 others. After all, and while security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting.

In any event, Google will be releasing the best practices soon enough, but in the meantime here are some basic tips to get started, as they recommend:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Top 100+ Content Marketing Tools


Content creation in itself is already a big tasks, let alone having to market it. Despite the “hard work” Content Marketing when done properly is worth it and can really pay off. Now, it does not mean that we can´t make use of marketing tools to make our lives a tad easier.

With that said , kudos to Kim Roach who collected a bunch of them all together and created one GIANT list of 100 content marketing tools to create epic blog posts, marketing and distribution, blogger outreach, content analytics, and more. One hell of a job putting these marketing tools up.

Syndicating Content – Whiteboard Friday

And since we are talking about content, here´s one viable way of getting your content seen. Moz, in this Whiteboard Friday video, shows you both reasons why you might want to syndicate as well as tips on how to go about it.

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Social/Small Business Bites

More from around the web …

That’s it! Enjoy and have a great weekend!

Article by

+DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone.com. iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Consulting Services.

Francisco has written 882 articles at iBlogzone.com

1 Sherryl Perry August 12, 2014 at 4:16 pm

Hi Francisco,
Thanks for helping us to keep on top of these latest updates. I had heard about Google using HTTPS as a ranking factor. It’s a relief to hear that (at least so far) it’s a lightweight signal. That gives us one less thing to have to do for the time being at least.

I had missed Kim Roach’s awesome post on content marketing tools and I hadn’t seen the latest whiteboard Friday from Moz either. Thanks for helping to keep me on my toes. I really look forward to your weekly roundup. (Thanks for sharing my Friday Finds too!)

2 Kostas Chiotis August 14, 2014 at 11:28 am

Thanks for sharing this information Francisco. I found the content syndication section of particular interest.

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