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5 Ways to Modernize your Blog Monetization for 2013

by Darnell Jackson on February 8, 2013

monetization 2013
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Out with the old, in with the new.

It happens every year and it never gets old.

Just as the seasons change we must adapt and adjust in business or suffer the consequences.

Do you remember why the hare lost the race to  the tortoise?

Planning + Action = Victory.

2012 introduced brand new technology to the internet.

A brand new modern internet protocol and markup language:

  • HTML5HTML4 is old news.
  • Now its all about HTML5, what people are calling the “Flash killer” because of its built-in support for Javascript.
  • IPv5 is old news.
  • Now its all about IPv6 which was created because it was projected that unique IP address will mathematically run out soon.  (I have my doubts.)

These new updates only exist because of a natural and powerful desire to change that’s ingrained in our very spirit.

Humans, you have to love us, we just can’t help it.

We are forever obsessed with finding new ways of improving everything.

We tend to take what was hard and make it easy so we’ll have more time to enjoy ourselves find something else wrong and repeat the same process again.

To justify our crazy ways these days we call it modernization.  : )

Making money or monetization works pretty much the same way.

It requires you to constantly review and improve on the old methods like:

  • PPC ads
  • Affiliate promotion
  • Sponsored content/ Paid reviews

What was your bread and butter in 2012 could be a coffin nail for your blog in 2013.

Here’s five modern methods to monetize your blog for 2013:

1. The “How you doin” Header.

This is one of the hottest trends that I’ve notice gaining increasing popularity.

Instead of pop ups which annoy readers;  many top bloggers have switched their designs to an over-sized header and put their offer right in front of you so you can’t miss it.

You have to literally scroll past it in order to get to the remainder of the site.

Derek Halpern was one of the first bloggers I noticed doing this early in 2012 thanks to a tweet by Jon Morrow.  

WHAT TO DO NOW?  

  • Understand the header is an ideal location for capturing email addresses or pitching your direct sales or affiliate products.
  • Update your design in stages.  Start off using an image in your header/footer with a link to your email subscribe form until you can hire a programmer to customize your header with a properly styled email form.

2. Persistent headers and footers.

The persistent header and footer is a much cleaner way to keep your offer front and center in the eye of your reader with out using a pop up.

They’re called persistent because the HEADER and FOOTER remain FIXED on the page as you scroll up or down.  It stays there even after you click other links and pages.  It’s persistent. 

There are basically two ways to implement this popular feature:

  1. Custom programming.
  2. WordPress plugins.

Darren at Problogger uses the hellobar and the wibiya footer on his photography site.

Both premium plugins.

Keisha at WeBlogBetter has a custom designed persistent header that transforms from a pop up window into a text message that explains her special offer with a text link.

Lisa at 2createawebsite has a persistent header that could be a feature of her design theme “framework”, I’m not sure but it’s fast, functional, and it matches her design theme.

WHAT TO DO NOW?

  • Consider testing the WP plugins and comparing your conversion rates. After 30 days or so you should be able to tell if it is helping you or not.
  • Consider hiring a programmer to develop a custom persistent header and footer for your site.  Hire programmers off of positive referrals and recommendations only.

3. Thank you page.

The one thing I learned from my interview with Steve Scott, the six figure affiliate marketer is that people are leaving money on the table.  A ton of it.

Steve talks about how one link on his thank you page has earned him a staggering amount of money by itself and how much it out performs basically every other element on his site.

All it takes is one little link included with a personal message on the thank you for subscribing page.

Lesson learned:  Never under estimate the power of a captive audience.

WHAT TO DO NOW?

  • Create a new page titled “Thank you for subscribing,  almost done, check your email to confirm”.
  • Write a personalized and warm thank you message with a text link to your best affiliate offer at the end of your greeting.
  • Update your email management system to send subscribers to this new page when they join your email list.

4. Comment confirm page.

Another example that follows the same logic from Steve Scott.

Only it’s being used by the Get Rich Slowly blog.

When you post a comment there; the comment confirm page displays a pop-under window featuring a PPC advertisement.

There is no doubt with the number of comments this blog receives that they are making a nice profit from this little feature.

The logic is simple and practical; who would be more likely to give your advertisements a click?  Well, the visitor who just gave your article a comment that’s who.

WHAT TO DO NOW?

  • Promote your blog to the point that you are getting comments regularly.
  • Hire a programmer or a WordPress expert to add this feature to your blog.

5. – Mobile

Facebook isn’t the only website struggling with mobile revenue.

Your blog needs help in this department too–smart pants.  

I recommend getting a modern mobile optimized theme.

It was just announced recently by the way that for the first time ever more people used Facebook from a mobile device than from a laptop or desktop.

Think about that for a second.

Now think about how YOUR website looks on a cell phone.

I don’t think people have put a high enough value or emphasis on mobile visitors.  Most blogs you visit on your phone aren’t optimized for mobile so they look bad, function poorly and hampers users experience..

I recommend instead of trying to balance between two themes one for laptops and one for mobile consider a mobile theme that you really like.  This way your site will look sharp on all devices.

WHAT TO DO NOW:

  • Update your blog theme to a free MOBILE optimized design theme.
  • Install a WordPress Plugin to make your site mobile compatible.
  • Purchase a premium RESPONSIVE design theme that  will look great on any device rather it’s a cell phone, tablet, or laptop.

Now its over to you.  

Are you using an old ancient strategy to monetize your website in the 21st century?

What’s your plan to modernize your blog monetization for 2013?

image credit: michaelsbrown.com

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1 Fran the online writer February 8, 2013 at 3:10 pm

Darnell, good presentation here at Iblogzone. This write up is awesome with all the details that can be used to modernize the blog for 2013. thanks for making it easy for me and so many others who are thinking of doing it.

2 Darnell Jackson February 9, 2013 at 9:03 pm

Thanks for reading Fran,

Hope it helps you dominate the interwebs just remember to give me a shout out when you get on TV.

3 Leena Dasot February 8, 2013 at 3:58 pm

Hello, I really like the idea of using my blog for modernization. All you mentioned is truly innovative but I personally like the “comment confirm page” . Its such a nice way to connect with each other and best thing is that both were satisfied. Thanks lot and keep sharing.

4 Darnell Jackson February 9, 2013 at 9:01 pm

Thanks for reading Leena,

Yeah there’s a ton you can learn from the TOP bloggers. The key is to take action and implement what you can one piece at a time.

Get the low hanging fruit first.

5 Pankaj February 11, 2013 at 8:34 am

I too have noticed that huge number of bloggers are now using their header for monetizing purpose. However I worried, as Google has announced that sites which are using ads on top of the page would hardly get top positions on search results.

6 Darnell Jackson February 11, 2013 at 8:00 pm

Excellent observation Pankaj,

I think depending on google for traffic is a bad idea. They are too finicky, one second they want to change this or that.

Who can keep up.

All the more reason to focus on referral traffic SEO is over rated.

7 John (Affiliate Coach) February 11, 2013 at 9:56 am

hey Darnell,

“There’s nothing new under the sun” (Ecclesiastes 1:9)

With that being said, I stick with what works… obviously I’ll try new plugins and do a whole revamp of my site (blog design) — but I think the basics are the same and will remain the same for decades

build a mailing list + grow a site/blog + produce hot content (with monetization options) = $$$ laugh all the way to the bank :)

Won’t dabble with mobile for 2013, just focus on guest posting and blog commenting… I like Steve’s thank you page method, so I’ll be trying that for sure!

8 Darnell Jackson February 11, 2013 at 8:07 pm

Outstanding point John,

I couldn’t agree more.

However, I wouldn’t underestimate mobile.
Have you noticed the trend?

Every month more and more visitors coming from mobile.

I get more Apple iPhone traffic than any other platform.

HTC Inspire 4G users stay on my site almost TWICE as long as the site average.

9 John February 15, 2013 at 5:42 pm

That’s interesting to know!

I’ll re-consider my strategy, it doesn’t take weeks to figure this out and take advantage of the mobile options out there, right? And once setup, I can sit back and enjoy the traffic :)

10 Darnell Jackson February 17, 2013 at 2:59 pm

Yep it’s just set it and DON’T forget it. (monitor it closely)

The mobile users will enjoy your site that much more you should notice a change in your stats too.

11 Kelvin Wealth February 11, 2013 at 2:30 pm

Thanks Darnell for this superb post… One thing I want to remove from my blog this year is Google Adsense.. I had to switch to Yahoo Ads for some personal reasons… I’m really considering using a header bar on my blog too.

Thanks

Kelvin Wealth

12 Darnell Jackson February 14, 2013 at 12:05 pm

Thanks for reading Kelvin,

The PPC ads are always clicked the most when they are in the header especially if you use the text ads that appear to be part of the menu.

Good idea only way to know is to test and measure results, good luck let me know how it goes.

13 Dragos February 13, 2013 at 4:50 pm

Thanks for the great tips! This post is really helpful as I intend to take my site to a whole new level this year!

14 Darnell Jackson February 14, 2013 at 12:07 pm

Thanks Dragos,

That’s all it takes.

Just one step at a time in the right direction.

15

Anon

February 14, 2013 at 5:26 am

Hey Darnell, nice post. And today’s generation cannot be content with going one step ahead, it wants to keep going on and on. Moreover technology has become the hottest topic, every time I come around a tech blog, I see something new, maybe because people are becoming pro-active. Thanks for sharing the post.

16 Darnell Jackson February 14, 2013 at 12:08 pm

Thanks Nelson,

The cool thing about technology is that you can get caught up at any time because things change so much.

Good luck

17 Jocuri de gatit February 15, 2013 at 5:33 pm

So the primary intention of a blogger should be to give information and more information along with honest opinions and evaluations about whatever it is that they are addressing in their post.

18 Darnell Jackson February 17, 2013 at 2:55 pm

basically.

The goal is to add value with your unique perspective.

The truth is People are obsessed with hearing what other people have to say about the things they care about.

19 shafeeq April 5, 2013 at 1:10 pm

One thing I want to remove from my blog this year is Google Adsense.. I had to switch to Yahoo Ads for some personal reasons… I’m really considering using a header bar on my blog too.

20 Raees Hussain December 14, 2013 at 6:01 pm

To make some money online is dream of every blogger, all it needs little bit work with quality of content.
Your post was owesome. Keep Sharing.

21 Darnell Jackson December 16, 2013 at 10:07 pm

What’s up Raees,

I couldn’t agree with you more. Thanks for reading and leaving your feedback man, I appreciate it.

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