Are your calls falling on deaf ears? Is your list stagnant? You might be ineffectively calling people. The call to action is a link, opt-in form or banner directing readers to do something. Like sign up for blog updates. Or download your free marketing boot camp. Or subscribe to your newsletter. The words you use can inspire, bore or deflate readers. You want to inspire of course. But how?
Intend to make things simple. Simple is powerful. Simple works. The issue lies in making things complicated. More is rarely better. Clarity counts most. Clarity. Simple. Replay the mantra in mind. Over and over. Inspiring calls grow your list at a breakneck pace. You can expand your presence, gain the trust of your target market and prosper quickly. But you need to make your calls top notch.
Think through your campaign. Feel through your question, or directive. Imagine yourself to be a general. Tell people to do something they do it. Establish authority around your call. Feel good about it. People sense this feeling on a deeper level. You can automatically increase calls taken by checking your energy around the call.
How can you craft an inspiring blog call to action?
1 – Short Works
Short calls snag attention spans. Short and punchy snares a reader for one moment. You need this moment to grow your list. Keep it punchy. Forget drawn out calls. The average attention span just left town. Think of how you read a blog. Even mindful people tend to scan and rush. You are busy. Short makes a point. 5 or 10 words. Play around with the numbers. Never go beyond a mouthful. Your readers appreciate it and your calls will increase.
2 – Practical Works
Sign up for tips to make money online. Learn how to generate 22 free leads daily. Stuff like this. Put yourself into a practical frame of mind. Short and practical. What problems need solving? Solve them. Call them. Stray from practical and you lose conversions. Stick to practical increase conversions. Grow your blogging list. Make money online. Make your call usable. This means focusing on making your call to action as practicable as possible. So readers take it. Because you all crave content you can digest and put into use immediately for your benefit.
3 – Repeat
Post your call multiple times. Maybe once in the header and once in your widget. Or once in your post body and resource box. People need to be asked multiple times. Readers focus on different areas of your blog. Make calls visible in multiple areas. Observe the fear of being pushy. Let it go. This fear is a liar. So stop listening. Ask multiple times. Inspire but don’t abuse.
4 – Reduce Other Calls
Make your primary call primary. Avoid posting too many calls. No liking this page, doing that, doing this. 5 or more calls confuse. Reduce widgets. Reduce bells and whistles. You want readers to do one thing mainly. Sign up for your list. Or buy your product. Make this your main call. Reduce other calls. Make your one call more inspiring.
5 – White Space
Include white space around your call. Avoid crowding it. Make it stand out. White space makes your call more prominent. Take time to gauge your white space. Enough on your website? If not it’s time to de-clutter as noted in Tip 2. White space is one secret to boosting your list. Makes your call to action stick out. That’s the goal.
6 – Never Craft a Hurried Call
Never write your call under some stress, or while feeling desperate. The energy deflates or repels, instead of inspiring. Set your alarm. Get up early. Make money online in the prospering, quiet zone of early morning time. You feel calm. Your mind feels fresh. This is the space to be in when crafting your call copy.
7 – Have Fun with It
Poor calls are rooted in low energy. Good calls are rooted in high energy. Make it a game. Move away from the life and death mindset. You likely seek to improve. Most of us do. This improvement, whether on your blog, or wherever, should be accompanied by a playful air. Have fun with improving your call. Write a more inspiring call.
How do you craft an inspiring call to action? Please share your thoughts in the comments section.