Improving Online Conversion For Dummies – free ebook
Recently released by Google, this free eBook though aimed primarily at users of Google AdWords, has content which is an excellent resource for anyone wanting to improve their website conversions. If you are planning to advertise one day with Google’s AdWords PPC program, or simply want to know more about the subject, improving your online conversion for dummies will get you started.
Having read it myself, I found that there are some important things highlighted on these eBook that is equally true for not only AdWords users (advertisers) but also for publishers. Here are some excerpts of those that I found to be extremely important.
In any endeavor you undertake, in everything you do, goals are the key to success. If you don’t have a clear target to aim for, you’re probably going to miss.
By making decisions based on your goals, you’re not only finding out what works for you, but also you’re finding out what your customers want. And that’s the best way to run a business!
Whether someone buys something you’re selling, signs up for a service, or simply clicks on a link, you need to identify what success is for your website. That’s your first step.
All true, isn’t it? These all have a very important message for us as online marketers, bloggers, publishers or advertisers.
What Is A Conversion Anyway?
A conversion occurs when a click on your link or ad leads directly to user behavior you deem valuable. It could be a:
- Purchase/Sale (to determine ROI).
- Lead (how many users request a follow up call).
- Sign-up (for subscriptions or newsletters).
- Page View (track how many pages users looked at or how long they stayed on your site).
So what’s in this eBook?
About Improving Conversion Rates For Dummies
Millions of people click on Google AdWords ads every day. ‘Improving Online Conversions for Dummies’ explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook!
As I said, it is mostly geared towards AdWords users but there are sections which I think could be of value for anyone regardless of which side you stand. In certain occasions, you might find yourself in both situations, a publisher and an AdWords user.
- Bounce rates: How to identify them and what can be done to reduce them.
- Website Optimizer: How to setup an A/B split test which can improve a website’s performance dramatically. A full chapter is dedicated to this (chapter 3).
Improving Online Conversions for Dummies is laid out in a typical “dummies” style with comprehensive and easy to follow instructions. The book has been crafted by Wiley Publications, the same owner of the branded imprint “for dummies” series. As you all know, most of the “for dummies” series are paid versions. This one however, comes with the compliments of Google.
On a side note, you might also be interested in reading how to use your most viewed articles to increase conversion.
To your success!