If you’ve ever had any questions about the canonical tag, you will want to watch Rand’s Whiteboard Friday video were he defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid.
SEO Best Practices for Canonical URLs + the Rel=Canonical Tag
How to Improve Your Facebook Videos With Facebook Video Insights
Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos.
#1: Examine View and Watch Time Metrics to Gauge Overall Performance
#2: Delve Into Audience and Engagement Metrics to Learn More About Viewers
#3: Test Organic Video Tactics to Inform Paid Content Strategies
In this article, you’ll discover three ways to evaluate and improve your Facebook video performance.
The Definitive Guide to Creating Ads on Instagram
Vivek Gururani wanted to share his thoughts and tips regarding advertising on Instagram, so he decided to create a guide on SemRush.com with all the steps that you need to implement while creating ads on Instagram. Throughout this guide, he will share how to create Instagram advertisements, some best practices, and finally his thoughts on running Ad Campaigns on Instagram.
Guide to Creating Ads on Instagram
1. Set up your account to access advertising on Instagram.
2. Verify that you have access to Instagram Ads through the Power Editor or Ads Manager.
Read the full article here
And as usual, in no particular order:
Content Creation & Inbound Marketing (SEO, Search, etc)
- How to Boost Your Search Visibility with SEO-Friendly WordPress URLs
- How to Optimise Your Site for Yandex
- How to Use Customer Research to Get Better Results from Your Content Marketing Program
- Writing Home: A Guide to Creating Content for an International Audience
- Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords
Social Media Marketing & Small Business Resources
- How to Create Effective LinkedIn Ads for Business
- Troubleshooting Facebook Advertising: Don’t Forget The Pixel
- What Is An Instagram Influencer? Definition, Examples, & Insights
- What is LinkedIn Matched Audiences And How Can You Use It to Target Your Customers?
- B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms
On iblogzone.com & more from around the web …
- Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling
- SearchCap: Sales funnels, search pics & editorial changes
- Download Free Audio Books
SEO Tools & More… (aff)
- SEM Сompetitive Research and Business Intelligence Software – Free Trial
- Test Your Site For OnPage SEO
- Marketing Research Library – The #1 Resource for Free Marketing Research, White Papers, Reports, Case Studies, Magazines, and eBooks
That’s it! Enjoy and enjoy the rest of your weekend.