Rebrand and Redirecting Sites, Universal Search Study, Working With WordPress, #Speedlink 19:2015

Hi everyone, hope you all had a great and productive week! This week Rand talks about another interesting topic in his WhiteBoard Friday video.

Making changes to your brand is a huge step, and while it’s sometimes the best path forward, it isn’t one to be taken lightly. In the video below, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

New Study: Universal Search Integrations 2015

Universal Search, is the umbrella term for all media and snippets that Google displays in addition to the organic SERPs on results pages. These include Videos, images, news, etc. According to SearchMetrics recent study, Universal search is showing more of Google’s own products (Google PLAs, YouTube videos and Google Maps) and are becoming more prominent. What do you think about that?

Here are the results of SearchMetrics findings.

click on image for larger version

WordPress – Industry of Millions, Built on One Platform

There are so many ways to work with WordPress. What does the WordPress economy look like? Just how large is the WordPress job market, and where is it the most prominent? These questions are all answered from a study recently performed by WPEngine.com. Using online job listings on Indeed.com for WordPress-centric positions in the U.S., they analyzed which jobs are most in demand, which states and cities are hubs of professional interest in WordPress, and which salaries are the most common. Are you providing or thinking of providing WordPress services? This study could be handy, and at the very least, quite interesting.

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Five Essential Steps to Removing a Google Manual Penalty
10 Ways to Use One Piece of Content
The #1 Reason Why Most Content Stinks And What You Can Do About It
Website Taxonomy Guidelines And Tips: How Best To Organize Your Site

Social Media/Small Business Bites

More from around the web …

That’s it! Enjoy, have a great weekend!

One thought on “Rebrand and Redirecting Sites, Universal Search Study, Working With WordPress, #Speedlink 19:2015”

Sherryl Perry
May 13, 2015 at 9:06 pm

Francisco,

This is a great roundup. I am very interested in reading Rand Fishkin’s #WhiteBoardFriday about rebranding and redirecting websites. (I’m working with a client on this now.)

I also found Kelley Keller’s post about the .sucks domains interesting and she’s given us a lot to think about – especially if you own a registered trademark. (I had not heard about these domains yet.)

Thanks for including Leora Wenger’s guest post on WordPress themes too. I appreciate it.

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