Hi everyone, hope you all had a great and productive week! This week, Rand of Moz.com runs through what he thinks an SEO should be doing on a daily basis. More specifically, he says that there’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. Actually there’s so much more to the day-to-day work of an SEO, and in the video below Rand walks us through those ongoing parts of the job.
There has been quite a lot of buzz surrounding Google’s “mobile-friendliness” update. Lots of – do this, do that – but there has not been that much of a “don’t do” checklist about it. Well, there are really some things you do do need to avoid when talking mobile usability and Google does tell you what mobile mistakes you should avoid doing.
Here are some common mistakes we see on mobile websites, says Google (see complete guide). Make sure your site doesn’t have any!
- Unplayable content
- Faulty redirects
- Mobile-only 404s
- App download interstitials
- Irrelevant cross-links
- Slow mobile pages
And as usual, in no particular order:
Content Creation & Marketing/SEO and Search
- The Best WordPress Plugins for SEO, Social And CRO in 2015
- 14 examples of evergreen content formats that work wonders
- 26 Blogging Tools to Simplify Your Life: An A-Z List
- The Ultimate List Of Websites That Accept Guest Posts
- How to Effectively Connect to Influential Bloggers
Social Media/Small Business Bites
- 9 Ways Optimized Content Can Improve Your LinkedIn Visibility
- 5 Ways Twitter Analytics Can Make You A Better Marketer
- 7 Reasons Your Prospects Decide to Run Away From You
- Social Selling in 5 Steps
More from around the web …
- Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In
- SearchCap: Google AdWords Bug, Algorithm Updates & SEO Visibility
- Weekly Marketing Skinny • March 28, 2015
That’s it! Enjoy, have a great weekend!