Panda Winners, Anchor Text Links, Search Awards, PageRank, Speedlink 42:2014

Hi everyone, hope you all had a great and productive week! Recently, a new Panda Update has been rolled out by Google. Panda Updates focus on content quality. It is suppose to remove thin, irrelevant, and spamy content from Google’s index. Nothing new there. The main and interesting thing about the current Panda generation is the fact that apparently smaller and medium high-quality websites are supposed to benefit from the update. Question is, did you see any benefit to your site?

Panda Update 4.1: Winners / Losers – Google U.S recently published a list of some of the big winners and losers of the update.

Domain – Winner     Before     After   Change in %  2632 38231 1353%  135 68372 406%  8963 42916 379%  17209 71434 315%  6839 27876 308%  8563 32957 285%  30624 109148 256%  6431 22864 256%  10727 38068 255%  2813 89573 218%  11818 37065 214%  11809 34631 193%  2571 67457 162%


Domain – Loser     Before     After   Change in %  16383 3413 -79%  118771 25197 -79%  12268 2960 -76%  13225 3229 -76%  69354 18376 -74%  13232 3788 -71%  29365 8781 -70%  30848 93937 -70%  14161 4410 -69%  20351 6537 -68%  16769 5503 -67%


Did you see that? PirateBay is one of the biggest winners, and PearlTrees one of the biggest losers, wow! What say you?

All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are.

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation

U.S. Search Award Winners Announced


The 2nd annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Elite SEM won for Best Agency, and Duane Forrester, who runs Bing’s Webmaster Program, was this year’s Search Personality of the Year Award. Below is the partial list of winners. See the complete list here.

  • Best Agency: Elite SEM
  • U.S. Search Personality of the Year: Duane Forrester – Bing
  • Best PPC Management Software: Marin Software – Online Advertising Management Platform
  • Best SEO Software: Searchmetrics Suite – The Global Search Experience Optimization Platform
  • Best Use of Search – Retail: The Absolut Company – SEO
  • Best Use of Search – Finance: Inbound Marketing Campaign for Acquisition & Funding Services (AFS) – Mannix Marketing
  • Best Use of Search – Travel/Leisure: Havas Media – Leveraging Technology to Beat Inflation
  • Use of Social Media in a Search Campaign: Kenshoo, Facebook & Experian – Finding the Sweet Spot for Search and Social Investment

And finally, Google’s John Mueller said Google probably won’t update Toolbar PageRank in the future. He said this at the 20:30 mark in the video.

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Social/Small Business Bites

More from around the web …

That’s it! Enjoy and have a great weekend!


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.

3 thoughts on “Panda Winners, Anchor Text Links, Search Awards, PageRank, Speedlink 42:2014

  • I haven’t seen the list of the latest Panda winners/losers yet; thanks for that, Francisco.

    Needless to say, the mention is ALWAYS much appreciated!

  • Hey Francisco,

    How’s life been treating you?

    I’ve been trying to wrap my head around this particular Panda update. Sherryl Perry explained some of the finer points. Then when I saw your article mentioned in Ana’s Marketing Skinny, I not only figured you’d have some worthy opinion about the update but realized I hadn’t been over here in ages. (Sorry about that!)

    You said “All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years” — but I thought that exact match anchor text was out? How can sites be rewarded and penalized at the same time?

    These updates are too weird, and continue to tie website owners in knots. Glad folk like you understand what’s going on. 🙂

    Have a wonderful week!

    (BTW, thanks for mentioning my guest article over at KeepUpWithTheWeb. Aside from the “Zoo updates”, site security is on our minds, too.)

    • Hi Vernessa. Good to see you here.. Life is good, thanks for asking. Hope all is well with you too.

      As for the “updates” yeah, weird indeed. Aside from EMD, I particular was awed when I saw the pirate bay amongst those that won, go figure

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