Quality Rating Guidelines, Holistic SEO, Twitter Analytics, Speedlink 29:2014

Hi everyone, hope you all had a great and productive week! This week, one of the topics that was in the spotlight was definitely the news surrounding Google´s rewritten Quality Ratings Guideline. This guideline is suppose to be the resource that a team of quality raters (or search quality evaluators) uses to rate websites for the big G. Needless to say that this is quite a good read, specially if you are in to SEO. Anyway, while some quality rating guidelines in the past were made public by Google, this one apparently, Google does not want it to be out there for everyone to see.

The General Guidelines primarily cover Page Quality (PQ) rating and Block Utility (BU) rating; however, the concepts are also important for many other types of rating tasks. You can find more about it here, and you can also see the full guide here (still there as of this writing).

Does SEO Boil Down to Site Crawlability and Content Quality?

This week, Rand of Moz.com released a video talking about the art and science of SEO and offers insights into how very broad the field really is.

“We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs need to do to succeed.”

Twitter Releases (finally) Analytics for Regular Tweets

Twitter announced recently that they are rolling out a new tool for your arsenal:

“Starting today, you’ll have a new tool in your arsenal: we’re rolling out an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform.”

Have you tried it yet? What do you think?

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

• The 8 Most Important SEO Data Points of Any Website
• If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less
• Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
• 6 Ways to Distribute Content and Boost Your Blog Traffic
• 7 Lessons Learned While Content Marketing for an Early-Stage Startup

Social/Small Business Bites

• 10 Time-Saving Social Media Tools for a Productive Summer
• 5 Tips For Launching Facebook Pages, From Digital Marketing Expert Sandi Krakowski
• 9 LinkedIn Marketing Tips From the Pros
• Want To Improve Your Social Media Game? #FridayFinds

More from around the web …

• Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014
• Weekly Marketing Skinny • July 12, 2014

That’s it! Enjoy and have a great weekend!