In the online marketing jargon, a landing page, is better known as a single page that has a specific purpose when visited by users. Usually, a landing page will display a sales copy or a form that will capture leads. The overall objective of a landing page is to convert site visitors into leads and hopefully generate sales.
With that said, it is extremely important that your “landing page” is optimized properly. You will want to make sure that it is optimized for traffic and conversions. Now the big question is, how do you optimize a landing page to achieve those objectives?
Luckily, Neil Patel of QuickSprout.com created an infographic that walks you through the process of optimizing your landing pages. Here is how you can optimize your landing page in 3 simple steps:
- Identify the main elements on your landing page.
- Edit the landing page so that it is search engine friendly and usable.
- Run A/B tests using quantitative and qualitative feedback.
One thought on “How To Optimize Your Landing Page In 3 Steps”
Pretty good points. I would like to add though that loading speed would be a factor. Not only does Google penalise sites that load slowly, prospective customers might lose their enthusiasm if they are forced to wait too long.
I’ve landed on some landing pages that are so full of images that the loading times were excruciating.
If you have to have images make sure they are optimised and that they’re not overly big.
PS, this is Sire! I’ve decided to go by my real name instead of my pseudonym.
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