So you want to write an outstanding or killer blog post? I am sure every blogger wants to write such posts at least once in a week. Some want every post published on their blog to be outstanding. The latter is a good thing to aim at.
So here are
four five steps that will make your post outstanding, I promise!
The Title and the Body
Make sure that the body of the post delivers what is promised in the title. I know what you are thinking. Will someone do this? Yes, actually many are doing this. Why? Because there is such a thing called search engine optimization.
People are so much obsessed with that SEO thing and just stuff their blog post heading with potential keywords. I agree that optimizing your titles for search engine bots is quite important. But overdoing it will derail your blog post.
Make sure the purpose is served and that is your most important step to make a post outstanding.
You should actually promise less and over deliver in the body of your post. So if you promise to give 4 tips to something, there is nothing cooler than giving 5 tips, as I have done in this post ;).
While writing an introduction to your blog post, you should make sure that your introduction captures the interest of the reader. The first few sentences are what you have to let the reader decide whether to read your post or simply click the back button.
So make the introductory lines catchy. You can open the post with a question, a famous quote, introduce an issue, make a joke about a serious issue (that is starting something solid and deep in a very light manner) and so on.
Make sure that your first paragraph sets up the scene, tells clearly what you are going to talk about in the blog post as a whole and set up the mood.
From Your Heart
Blogging without passion is dead blogging. Period. Passionless blogging is one of the main reasons why most blogs are not updated regularly on the long run.
How can you write about something which you don’t love? Even if you blog for money, you should only write about something you are knowledged about and on a topic about which you are passionate about.
In simple words, you should write from your heart and not from your brain.
I have called them interlinks but your blog post doesn’t necessarily have to be stuffed by links within your blog alone. Indeed you should equally include links to relevant posts from other blogs too.
This helps you to make more friends, gain attention and indeed makes your post outstanding!
To the Audience
Do you know who your audience are? Do you write for your audience or you write just because you want to dump those thoughts onto a file?
Your blog post will be outstanding when you write your post by keeping your audience in mind. Ask these questions to yourself before you even start to write your first sentence –
1. Who will read this post of yours?
2. Will it be beneficial for the audience you are targeting?
3. Are the ideas practically applicable to those people who are reading it?
4. Have you addressed their past questions or concerns?
5. Are you offering anything new to your target audience (or are you just writing a typical post which your audience would have read about in 100 places already)?
How do you write your outstanding blog post?