Long Tail SEO, All About Google’s RankBrain, SEO Copywriting 101, Speedlink 26:2016

Hi everyone, hope you all had a great and productive week!

The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site.

In Rand’s Whiteboard Friday video below, he delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.

Long Tail SEO: When & How to Target Low-Volume Keywords

FAQ: All about the new Google RankBrain algorithm

Recent news have emerged that Google was (is) using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.

The information covered in this article comes from three original sources and has been updated over time, with notes where updates have happened.

Here are those sources:

First is the Bloomberg story that broke the news about RankBrain yesterday (See also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where these sources are used, when deemed necessary, apart from general background information.

What is RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

And it goes on… read the full article on link provided above. What do you think about “RankBrain” anyway? And don’t forget to check out the “other” RankBrain related articles listed below.

Do’s and Dont’s of SEO copywriting

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid?

In this article, Yoast presents the most important do’s and don’ts in SEO copywriting.

And as usual, in no particular order: