Read about this post (Are You Going to let Your Advertisers Ruin Your Blog?) recently on FamousBloggers and I have to admit that it is really an important aspect that many should be paying attention to, when it comes to selling ad spaces on your website. For that matter, whether you are doing a paid review, selling ad spaces, or anything else related, you should at the very least ensure that the advertiser is reliable, trustworthy and relevant to your niche. On a side note, the opposite is also true, and you should check your own “trustworthiness” as things could backfire. Advertisers can do the same thing (which they should), so keep an eye on things ;-). Reliable advertiser, reliable publisher, makes sense, right?
That said, I have decided to update an older post about where to sell ad spaces (banner ads) for your website. One of the advantages of selling ad spaces via reputable advertising networks is that they have controls in place to filter as much as possible the type of ads that they will be showing on your website. Think of them as your site’s ad space brokers, serving you ads, the best possible way. The downside of course about such networks is that, being your broker, you need to pay them a fee, for their services. Is it worth it? I think so, and unless you have a “pool” of your own advertisers, ad brokers are a good and safe way to go.
BuySellAds.com: Clearly, BuySellAds (BSA) has established itself as one of the leaders in buying and selling ad spaces. They are known for being very strict in their selection process of publishers and unless you meet their requirements, you will not get approved (presently close to 3.000 approved publishers only). If however, you get approved, you will find that it can be very rewarding. You can use your funds to buy advertising or withdraw your money anytime, for a maximum of two times per month. No minimums to withdraw, earn 75% of revenues and paid promptly via PayPal. Highly recommended. (WOT: Excellent | Webutation: 100/100 | PR6)
AdvertiseSpace.com: A very good advertising network that approves almost any website provided it is not “flagged” as spam. It is also an alternative for blogger users as some of the “other” competitors do not allow, unless you have your own domain name. One advantage of AdvertiseSpace, compared to other networks is that they have a referral program where you can receive 10% commission for every affiliate or advertiser you refer. Their drawback still remains on the lack of stats and poor reporting capabilities, which is really very annoying. Anyway, they are reliable and always pays promptly via PayPal (no complains). (WOT: Excellent | Webutation: 100/100 | PR5)
Puxee.com: Launched recently, Puxee is aiming to become one of the advertising network of choice for bloggers and advertisers. Very similar to BuySellAds, Puxee makes the process of buying and selling ad spaces simple by bridging the gap between publishers and advertisers. One of the main advantages to jump into Puxee right now is because it is just a little over two weeks old since they launched and the approval process is not only very quick, the requirements are not so strict (yet). The sooner you give them the opportunity, the better. For a certain period of time, you get featured on their main pages, thus easier for advertisers to see you. You earn 75% of the revenues and get paid via PayPal. WOT: Not Yet Rated (but marked safe by Google) | Webutation: 80/100 | PR0)
There you have it. These are my suggestions for now, considering my experience with them and based on their reputation. With the exception of Puxee, although I am taking them for a test drive, I highly recommend for you to use these networks first, should you decide to monetize your website via selling available ad spaces. Please note that this post covers only banner advertising networks and not “others”, such as Google’s Affiliate Network.
Have you used these networks before? Like them? Do you know of other advertising networks similar to the above that are worthwhile being recommended? I obviously do not know of all of them, so I’m counting on you to fill in the gap.
UPDATE: Got a comment for Andreas of Linknami today and although I do not have experience with them (yet), I decided to check them out. So far, they have the “reputation” required, so, as soon as I find out more (already signed up), I’ll make sure to share with you guys my experience with them.