For those of you who are unaware: affiliate marketing involves selling a product/service on behalf of a vendor in return for a commission for every sale or lead that is generated. Affiliate Marketing is an attractive form of internet marketing because there are literally thousands of products you can choose to promote, and there isn’t the hassle of engaging in customer support. While this area of Internet Marketing is certainly appealing, it is also the most competitive industry online, and many affiliates achieve little to no success. But there are many affiliate marketers who earn a six figure annual income, and some even achieve seven figures a year.
In this article I will outline 4 essential tips that need to be followed to help increase your affiliate sales:
1) Evaluate Your Conversion Rates
The conversion rate of a site or webpage is calculated by dividing the number of visitors to your site who performed a certain action – opting-in to your email list or purchasing a product – over the total number of visitors in a specified period. For example: if you are selling an ebook on your site, and you receive 100 visitors to your site in one day, and out of the 100 visitors 5 people purchase your ebook, then your site’s conversion rate will be 5/100 which equals 5%.
A low conversion rate suggests a possible problem with your site. To diagnose the problem you should examine areas such as:
- Sales copy – Is it capturing the visitors attention and stimulating desire?
- Overall navigability of your site – Is your site user-friendly?
- Load time of a specific webpage – Are there too many graphics and other media that prolongs your sites load-time?
- Appearance of your site – Does your site look spammy?
- Payment process – Do you offer a secure payment portal that is easily accessed?
Targeted keywords – Are you targeting keywords that are informational or “buyer hungry”?
2) Strong Call-to-Action
Visitors to your site want to be told what to do next. If you do not offer clear and concise direction on what action to take, your visitor will be lost. Take them by the hand and tell them: “Click here to get your FREE ebook,” or “Register for your free trial HERE,” or you could place a bold “Buy Now” button that attracts a click. Everyone loves freebies, and as such, you should highlight the freebies and bonuses that are on offer if your visitor buys your product or performs any other desired action. If you do not have any freebies to give, try rewriting some of your “killer” and older blog posts, convert them to a pdf document, package it with a nice ebook cover and you are good to go. A nice looking ebook cover calls attention and there are many places where you can create free ebook covers.
3) Customize Landing Pages for PPC Advertising
If you are using Pay-Per-Click advertising it is important for you to customize your landing page in accordance to the keyword(s) you are targeting. To do this you should analyze your targeted keyword(s) and ask questions like:
- Why will people type-in this keyword using a search engine?
- What are they looking for specifically?
- Is the keyword informational or does it possess commercial value?
Thereafter you should customize your landing page and satisfy the user’s needs adequately. It will be advisable to split-test different landing pages to evaluate which type of page converts better.
4) Trust Sells Products
By gaining the visitors trust you are increasing the potential of making a sale. Consumers buy products they trust. By emphasizing any accolades your product or service has received you will be giving the consumer a reason to trust in your service or product. Testimonials or endorsements by leaders in your specific industry or past clients who back your product can also win-over your visitor’s trust. Although I must highlight that the testimonials you publish on your site should be unsolicited, and completely true.
By consistently analyzing your website statistics and marketing data, and structuring your offer to meet the needs of your client, you will see a rise in affiliate sales. Take cognizance of these tips, apply them to your campaigns, follow a culture of continuous learning and you could be earning a decent income as well.