Over the past decade, there have been several big updates regarding the methods used for getting the best out of search engine optimization. Keeping up with these updates is essential as billions of searches are performed by consumers each month. In fact, over 3.5 billion searches occur every day, and over 1.2 trillion searches happen per year.
Even though Yahoo, Yandex, and Baidu might be growing at slightly faster rates compared to Google, the gap between Google and the other search engines regarding search volume is so vast that any reasonable growth difference doesn’t impact Google’s global leadership in any noticeable way. Currently, Google controls 92.59% of the market for mobile devices and 72.87% for desktops.
On the other hand, statistics from seotribunal.com infographic show that Yahoo controls 1.11% of market for mobile devices and 4.93% for desktops, while Baidu controls 4.57% for mobile devices and 12.84% for desktops.
With these stats, it becomes evident that any person who wants to be ahead of the game must ensure that her SEO strategies fit Google’s ranking elements and trends. However, since other search engines have a hold in the SEO market too, it wouldn’t pay off to ignore them altogether.
The first step towards dominating the search pages would be to create a site with a responsive design; that is, you want to provide a mobile friendly interface for users and improve content for readability and ease of access.
Over the past few years, searches on mobile devices and desktops have been unstable in dominance, but as of March 2018, the number of searches conducted on mobile devices surpassed that of desktops.
It also became apparent that the more time consumers spend on your site, the higher it will rank on a search engine results page. Content quality, page speed, click-through rate, LSI keywords, pages per session, and bounce rate are other ranking factors that show a higher quality of result to Google and are, therefore, considered more important.
With that said, knowing whether your target market will be searching via desktop or mobile device is just as important as going through the infographic below.
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