In order to be effective, every piece of marketing your business puts out should contain a call to action (CTA)—an invitation for the consumer to follow up what they’ve just seen or read with a next step. The CTA varies
Read moreWhat are the words that may urge shoppers to take specific and relevant actions after landing on your website? Words like “Write now”, “call now” “click now” that will arouse a wish among the shoppers to purchase are called “calls
Read moreAre your calls falling on deaf ears? Is your list stagnant? You might be ineffectively calling people. The call to action is a link, opt-in form or banner directing readers to do something. Like sign up for blog updates. Or
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