What are the words that may urge shoppers to take specific and relevant actions after landing on your website? Words like “Write now”, “call now” “click now” that will arouse a wish among the shoppers to purchase are called “calls to action”.
The main purpose of this feature in a retail advertisement is to drive visitors to your website and to help the shoppers to start their purchase during the time they are on your ecommerce website.
An advertisement or an ecommerce website is incomplete without this action oriented button. Here are 8 tips on how your ecommerce website may benefit from this feature:
I. Effect by using attractive colour
Use attractive colour to draw attention to the “call to action” on your ecommerce website by designing in a contrasting color to the background.
Place the “call to action” button on a dark color background with other in a light background.
Different colors have different meanings. Your action should be in that color that defines the purpose of your website or should correspond to the background color.
Choose color to your “call to action” in accordance with your business. For example:
- Yellow signifies “optimistic and youthful”
- Blue signifies “sensational”
- Red signifies “energy, love, passion”
- Black signifies “powerful and sleek”
II. Use whitespace
Whitespace may help make your “call to action” button stand out. You should reduce several elements and bright colors from your ecommerce website.
Do not place too many texts around your “calls to action”. Let enough space around to avoid cluttering with content and getting lost in the textual noise.
III. Insert urging content
Organize your ecommerce website with content in the “call to action” button that creates appeal in the minds of the viewer that drives in them a wish to “click”
The content in your “call to action” should be connected and supportive to the content of your website. Use words like:
In case you are availing an offer use
- Offers last till end of December
- Validity for 5 days
- Get a free gift
IV. Be creative by using videos
Add a “call to action” button with a video on website that also decrease bounce rate of your ecommerce website, increasing your visitors.
V. Design your action button
The design of your action button may make you stand out in among your competitors. Apart from adjusting colors and background pay attention to the design attributes like size, shape, fonts etc.
VI. Place the action button on proper position
Place your action button at an ideal page, on the top of the page, or centrally or at the bottom. You may also place the button just after a subscription form is completed or after a brief description of your products or services.
VII. Tell “not to click”
You may apply this trick. Insert an action button displaying a text “Do not click here” and watch the results. You will definitely get more clicks than normal. It is quite attractive technique to attract visitor’s attention.
VIII. Insert it on every page
Insert your action button on every page if you want to get enhanced results. Limiting the action button to the home page decreases the chances of getting your leads. Use different texts in the same button for different pages to drive more shoppers to click and purchase. Offer different services, each bearing an action button like
- Invite visitor for a free demo
- Guide them about various problems
- Offer free consultation
- Offer trial versions
- Offers special offers and gift coupons
- Arrange a seminar
Putting all together
A compelling action button is the keystone of a successful ecommerce website with powerful texts supported with visuals and several attractions.
If this action button is used in a right way it generates huge ROI.
What initiatives are you taking to make sure that your shoppers get engaging actions after they land on your ecommerce website?
image credit business2community.com