Who says Pinterest is a must for bloggers?
I read that somewhere (can’t place my mind), and I’m still surprised with Pinterest’s impact and how it changed everything we know about photos.
Gone are the days when images were meant for graphic designs and Magazine ads. A time came when blogging became the ‘next’ profitable model, and beautiful photos were used to garnish blog posts. Then, all of a sudden, people started doing something different with photos.
You can get traffic by simply sharing a photo with other people. I used to share photos on Facebook, but I think a ‘feather’ has been added to this visual-marketing system.
Unfortunately, a lot of bloggers and social media marketers are not taking full advantage of Pinterest. Although, there are no ‘stony rules’ to marketing on this photo-sharing social network, but the concept is a bit different from other platforms.
What’s Photo Niche Pin?
I can beat my chest you haven’t seen the phrase elsewhere, or visit my blog and give me a spank, if you’ve. As a niche marketer, I understand the importance of market research and proper targeting. If you choose the wrong niche, with severe competition, you may as well quit marketing and find a safe, secured 9-5 job.
And since Pinterest is primarily about photos, it goes to show that what you share with other people has an impact on the success you get. There is no Pinterest marketer today, who is pinning and repining for the fun of it, we want to drive targeted traffic back to our blogs and take it up from there.
Isn’t this the ultimate goal – build engaged audience, speak your mind, become an expert and make extra money to pay off debts, buy holidays to Greece and cruise the Atlantic Ocean?
We’ve so many desires and it’s very possible to achieve them – but it’s time to work-it-out. No time for excuses – action is KEY!
Creative Photo Sharing
“Photo-Niche-Pin” simply means sharing relevant photos which speaks the right language to target audience, and strengthens your brand, without distracting potential consumers. Does it sound clear?
In order words, when you share a photo on your Pinterest board, ensure it is relevant and suitable for the content you’ve on your blog. And because people will click-through to your blog from the photos pinned, having a strong blog with quality and valuable content is very vital.
And pinned photo is the “first impression” you create about your business. It shows you’re an expert in a particular niche, and not just some rip-offs’. If you’re passionate about your niche, then, study what people relate with, how they react to marketing offers that are incongruent with their taste.
If you’re a social media marketer, why pin an image about money making on your board. Prospects (followers) will see you as ‘one of those guys’ and run away. But when the photo is relevant, it could be the recent shots you took in a Social Media Conference. You would drive more targeted prospects, get more repins and grow your clientele-base, possibly.
Engage Prospects with Photo
A lot of photos shared on Pinterest don’t engage at all. When I got an invite from this social network, I was so happy and started pinning every image on my post. I even pinned my affiliate check which I scanned.
Did I get repins and traffic from this activity? Yes, I did, mostly because we were the first set to gain access to the member area, and no competition whatsoever. The joy of having a photo sharing site soaked everyone – we clicked, repined and took action as though it was necessary (sometimes, it’s not).
But you can make a BIG difference – before sharing a photo with target audience or whatever name you call them, put effective plans in place. Don’t assume it would work if you do it this way; nothing is as productive as building relationship with new and existing systems.
The photo you pinned is not to get thousands of traffic to your sales page, it’s about connecting, sharing, communicating and meeting the needs of these people, who visit social media networks on daily basis, but have burdens in their heart.
Real practical photos will always engage, while abstract and irrelevant photos would fail. It doesn’t matter what level of success Pinterest has brought you, it’s for a while unless you connect socially and build ‘lasting relationship’ with your fans.
Can you do this?
Yes, you can make Pinterest a healthy and effective marketing environment for all. Rather than employing marketing hype, and every manner of tricks just to drive traffic, focus on proven marketing strategies – Capture your reader, spoon-feed with valuable content, build relationship and market your products. If you can do this, success is sure. See you ahead!