5 Tools To Massively Improve Your Social Media ROI

ROI is a hot button issue these days. In this tight economy you can’t just be doing things, you have to measure them.

Are you converting leads? Are you increasing following? Is your engagement going up?

These are the questions you must be asking yourself if you are to run a success social marketing campaign. Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and they won’t break the bank!

1. MarketMeSuite

marketme suite

A strong social media dashboard is the first element in any social campaign. The dashboard you use to bring all your efforts together. I co-founded MarketMeSuite in 2009, and it has grown into an absolute juggernaut of a marketing and social management tool. It takes the best elements of your favorite management platforms, mixes in geo-targeting and pro-active marketing, and gives you one giant place to share, schedule, auto-post RSS, and post in real time to Facebook at the same time as posting to Twitter and Linkedin. And the new web app “The Social Inbox” just launched in beta.

Imagine you’re a chiropractor. With MarketMeSuite you can actually geo-target a campaign just to 25 miles from your office. This type of geo-targeted posting is a tremendous time saver. As nice as it is to chat with someone with back pain in Norway, you need to fill your office in New York. MarketMeSuite enables you to convert social leads.

Investment: Free with paid upgrades

ROI: The results are pretty staggering. Studying a cross section of our users, we found 85% of replies sent using reply campaigns method elicit a response. In early 2012 MarketMeSuite will be adding an analytics module which will allow users to see how exact actions inside the app leads to direct results.

2. LiveFyre


One overlooked side of any social campaign is the ROI of a blog post through social media.  You’re writing blog posts in the hopes that people read them, and by reading them they will be more connected to you and what you sell. So I’m about to give you some important advice:

If you don’t have a decent commenting plugin installed on your blog, don’t waste another second. In fact, don’t even read to the end of this post. Go right now and try LiveFyre.

It’s free, and it’s taken social commenting to a new level. Users are more engaged with the story, tweeting out their comment is a breeze, and it really facilitates discussion on the blog, AND across Twitter and Facebook. In one easy click you can send a message saying “You were just mentioned in this conversation…” with a link back to the blog post.

Investment: Free

ROI: Perpetuating a conversation gives your blog post a longer life, and if you can manage to get it into the social media sphere, you can harness that inherent virality that comes with it. I installed it on the MarketMeSuite blog about a month ago, and commenting has doubled.

3. iOS Twitter Integration

IOS IntegrationWhat about when you’re on your iPhone, and you see something that would be great to send out to your followers? With the Twitter iOS integration you can simply click tweet, and instantly send it out to your following.

Investment: Free (plus the cost of an iPhone ;))

ROI: You’ll need to use other tools to manage the effectiveness, but making sure you never miss a chance to push out great content is worthy enough to go into your toolbox.

4. TwitSprout


Twitsprout is one page social analytics. Currently in beta, it offers a decent insight into how you are doing on Twitter. It shows follower growth by day, hourly change in following, growth rate increase/decrease and follow are list ratio.

Price: Free for basic analytics. Custom Branded reports, contact for quote.

ROI: Twitsprout showcases the important metrics to measure whether your social interactions driven by tools mentions above are doing their jobs, at least on Twitter. Currently data is only related to Twitter.

5. Constant Contact


Don’t forget about old school e-mail marketing. Creating newsletters and e-mail campaigns is still as important is it was pre-social media, but now you get a social return on investment for each piece of email marketing you send. Constant Contact has a social sharing feature, so you can share your email across Twitter and Facebook in one click. They also recently acquired Bantam Live and are promising more social integrations soon.

Price: Starts at $15.00 a month depending on use, free trial.

ROI: They make it real easy to see the social impact of a campaign. When you check your analytics in the Constant Contact dashboard it says “You’ve gone social” and it tells you which network and how often the message was shared.

Key Take Away

Make sure your focus on is what you get for the time you put into something — The ROI. Social Marketing is measurable, if you use the right set of tools! I’d love to know if there are any other tools you’ve used to help improve your Social Media ROI, while at the same time, helping your online reputation management.

Tammy Fennell

Tammy is CEO @MarketMeSuite, the end to end social inbox for businesses. She is also the editor of WeAreSocialPeople.com. Follow Tammy @Tammykfennell

12 thoughts on “5 Tools To Massively Improve Your Social Media ROI

  • Hey Tammy,

    Welcome to iblogzone it’s your first one and really great you pick really nice niche.Social media marketing is hot right now and managing off those accounts with tool and without any cost it really fine.

    • Thanks for the warm welcome, I hope to blog again soon 🙂

      • Your Most Welcome Tammy I am regular visitor of iblogzone specially DieTesco is my ideal blogger.

  • Hi Tammy,
    I definitely intend to check out MarketMeSuite, it sounds just like something that will help get organized. Also, I’ll check on the beta for Twit Sprout. Not only does your article have a ton information, you’ve also made it easy understand the services and exactly what they have to offer.

    • So glad you liked it Ann. Let me know if you have any questions about @MarketMeSuite 🙂

  • Hi,

    Nice article from where we can learn many things and apply on himself for take much more advantage and create new ideas to go ahead.

  • Great inspiring post Tammy. you added some new tools here with us. although i already know most of them however its a good way to guide new and professional bloggers and businessman towards right things. thumbs up.

  • Wonderful post Tammy. I strongly believe that 2012 will be all about Social Media and Mobile Applications.
    Social networking sites are fantastic platform to expose your services/product and make money .And tools like these helps you a lot to make best of it.Thanks .

  • Hi Tammy, Marketmesuite looks very promising. I am exploring the app to see the benefits it can bring to businesses worldwide.

  • Hi Tammy, Your MarketMeSuite really cought my attention and I’m surely going to give it a try. I also see lots of social media tools coming up these days while some are simply just getting lost. I may want to suggest retweet tools like justretweet.com and easyretweet.com as also being important if you want to spread out more on Twitter.

  • The iOS Twitter Integrations for iPhone users like me significantly improve our social media roi. You can just do it anywhere without having a laptop but just your phone and data connection or wireless connection.

  • Hi Tammy- I read up on this topic frequently but I learned several things I didn’t know before. Thank you for this and I will be sure to try some of your tips! Avery 🙂

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