SpeedLink Weekly

Net Neutrality Matters for SEO, Conduct a Social Media Audit, Website Navigation Best Practices, Speedlink 17:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In Rand’s Whiteboard Friday video below, he covers the potential consequences and fallout of losing net neutrality. Why Net Neutrality Matters for […]

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New Website SEO Checklist, Amplify Your Pinterest Marketing, Social Media Updates Must Know, Speedlink 16:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Launching a New Website: Your SEO Checklist Hovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL […]

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How To Bolster Your SEO, Guide To Facebook Advertising, Tips For Social Media Contest, Speedlink 15:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. How to Use Your Competition’s “Top Pages” Data to Bolster Your SEO Efforts How are you gleaning your competitive insights? We’ve got a ton of resources and tools at our disposal, and one of the best ways to learn what’s working for your rivals […]

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Minimum Viable SEO, Social Media Tools for Marketers, 10 Instagram Sales Tips, Speedlink 14:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, […]

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Values Of Agile Marketing, More Traffic With Twitter, Improve Email Open Rates, Speedlink 13:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world […]

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Ranking Multiple Domains, Optimize Pinterest For Search, SEO Quickly – Then SEO Correctly, Speedlink 12:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In Rand’s Whiteboard Friday video below, he presents four questions you should ask to determine whether this strategy could […]

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Alternatives to “Expert Roundup”, SEO Ranking Factors 2017, Types of YouTube Video, Speedlink 11:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In Rand’s Whiteboard Friday video below, he explains why expert roundups just aren’t the best use of your time and […]

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301s, 302s, and Canonicals, Tools for Social Media Marketers, Facebook Video Ad Hacks, Speedlink 10:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In Dr. Pete’s Whiteboard Friday video below, he explains how bots and humans experience pages differently depending on which solution […]

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Tactics for Hyperlocal Keywords, A/B Testing Resolutions 2017, Video Blogging, Speedlink 09:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In Rand’s Whiteboard Friday below, he shares how […]

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Prioritize Link Building Efforts, Social Media Marketing Predictions, Writing PPC Text Ads 2017, Speedlink 08:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In Rand’s Whiteboard Friday, he builds out a framework you can start using today to streamline and simplify the link […]

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