SpeedLink Weekly

Creating Influencer-Targeted Content, Use FaceBook Ads Effectively, Local SEO Checklist, Speedlink 26:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In Rand’s Whiteboard Friday video below, he covers the tactics that will help your content get seen and shared by […]

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Using Domain And Page Authority, How To Repurpose Content, AMP Guide For WordPress, Speedlink 25:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In Rand’s Whiteboard Friday below, he answers these […]

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Google On Hidden Text, Protect Your Blog Content, How Big eCommerce Sites Drives Traffic, Speedlink 24:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In Rand’s Whiteboard Friday video below, he explains just how the search engine giant weighs […]

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Ranking Fluctuations, Engage Prospects on LinkedIn, Google Kills DMOZ Snippets, Speedlink 23:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday video below, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Ranking Fluctuations: […]

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Should SEOs Care About Internal Links, Social Media Metrics, Google Warns On Guest Posting, Speedlink 22:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. In Rand’s Whiteboard Friday video below, he shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external […]

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Blog Post Ideas, Social Media Metrics To Track, Killer Link Building Ideas, Speedlink 21:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In Rand’s Whiteboard Friday video below, he explores six different paths to great blog topic ideas, and tells you […]

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Rank in Google Image Search, YouTube Video Performance, Increase Content Quality, Speedlink 20:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Rand’s Whiteboard Friday video below is densely packed with all the image […]

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Title Tag Hacks for Increased Rankings, Making Animated GIFs, Account-Based Marketing, Speedlink 19:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In the Whiteboard Friday video below, Cyrus Shepard talks about 7 ways you can revamp your […]

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Pop-ups Affect SEO, Measure Instagram Hashtag Performance, Must-Dos For SEO Beginners, Speedlink 18:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In Rand’s Whiteboard Friday video below, […]

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Net Neutrality Matters for SEO, Conduct a Social Media Audit, Website Navigation Best Practices, Speedlink 17:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In Rand’s Whiteboard Friday video below, he covers the potential consequences and fallout of losing net neutrality. Why Net Neutrality Matters for […]

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