SpeedLink Weekly

Google’s Organic Quality Score, Grow Your Facebook Following, PDF SEO Best Practices, Speedlink 33:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly […]

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Markdown: Why And How To, Improve Content Quality, Tips For SEO For SAAS, Speedlink 32:2017

by DiTesco
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  Writing with Markdown for Better Content & HTML: Why & How To Content creation is hard enough without adding bad HTML into the mix. Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday below, talks about how to cut out the cruddy code produced from writing in word processors by adopting Markup […]

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5 Tactics to Earn Links, Track Dark Social Traffic, Write Great Schema Markup, Speedlink 31:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In Rand’s Whiteboard Friday video below, he outlines five smart ways to earn links to your site without having to beg. 5 Tactics to […]

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Most Powerful Ranking Factor, Technical SEO Checklist, Ways to Generate Leads Using YouTube, Speedlink 30:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. There’s a new ranking factor in town, and it’s one that will affect almost every aspect of your site optimization. Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of […]

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SEO Best Practices for Canonical URLs, Facebook Video Insights, Creating Ads on Instagram, Speedlink 29:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. If you’ve ever had any questions about the canonical tag, you will want to watch Rand’s Whiteboard Friday video were he defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid. […]

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Mission SEO Impossible, How To Repurpose Videos, Fixing Outbound Link Problems, Speedlink 28:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In Rand’s Whiteboard Friday video below, he explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Mission […]

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The Power Of Making Enemies, How to Build Backlinks, Reoptimize Underperforming Content, Speedlink 27:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand […]

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Creating Influencer-Targeted Content, Use FaceBook Ads Effectively, Local SEO Checklist, Speedlink 26:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In Rand’s Whiteboard Friday video below, he covers the tactics that will help your content get seen and shared by […]

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Using Domain And Page Authority, How To Repurpose Content, AMP Guide For WordPress, Speedlink 25:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In Rand’s Whiteboard Friday below, he answers these […]

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Google On Hidden Text, Protect Your Blog Content, How Big eCommerce Sites Drives Traffic, Speedlink 24:2017

by DiTesco
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Hi everyone, hope you all had a great and productive week. Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In Rand’s Whiteboard Friday video below, he explains just how the search engine giant weighs […]

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