SpeedLink Weekly

Improving Your Link Profile, Split Tests for LinkedIn Ads, Inbound vs. Outbound Marketing, Speedlink 48:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In Rand’s Whiteboard Friday video below, he will teach you which rules to follow to keep […]

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Using Paid Media to Drive Loyalty, Infiltrating LinkedIn Groups, Social Media Marketing Tools, Speedlink 47:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In Samantha’s Whiteboard Friday video below, she divulges 10 strategies for using your paid media to get […]

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Beating Your Competitor’s Rankings, Instagram for Business, Become A Great Copywriter, Speedlink 46:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! Longer, more thorough documents tend to do better in the search results. We know that’s true, but why? And is there a way we can use that knowledge to our advantage? In Rand’s Whiteboard Friday video below, he explains how Google may be weighting […]

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Can SMBs Compete In SEO, Conversion Optimization Tests, Marketing Tools For Local Business, Speedlink 45:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In Rand’s Whiteboard Friday video below, he explains how small […]

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Create The Best eCommerce Page, Instagram For Business, SEO Horror Stories, Speedlink 44:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page […]

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Content Gating, Growing Snapchat Following, Dominate Local SEO, Speedlink 43:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In Rand`s Whiteboard Friday video below, he weighs the pros and […]

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Facebook Funnel That Converts, Building Loyalty On Twitter, Ins and Outs Keyword Research, Speedlink 42:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In the Whiteboard Friday video below, Ryan Stewart outlines his process for using remarketing and targeted […]

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Real-Time Penguin SEO Changes, Improving SM Search Rank, The Psychology of SEO, Speedlink 41:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In Rand’s Whiteboard Friday below, he explains […]

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Optimizing for RankBrain, Google Marketing Tools, Free Places To Promote Your Website, Speedlink 40:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of the word, at least. Unlike the classic algorithms we’re used to, RankBrain is a query interpretation model. It’s a horse of […]

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Types Of Featured Snippets, Get More Pinterest Followers, Google’s Penguin Is Now Over, Speedlink 39:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In Rand’s Whiteboard Friday video below, he […]

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