Hi everyone, hope you all had a great and productive week!
Ultimate Guide to eCommerce Metrics: 30+ KPIs Explained & Where to Find Them
For all businesses, eCommerce or not, there is a lot of data available to us these days. We’ve so many tools to help us grow our websites, improve our sales, track employees holidays and so on and so on. One way of filtering through all the data is by using key performance indicators (KPIs). KPIs are metrics directly related to your business objectives and goals, and by measuring them you can keep track of how well you’re performing against each goal.
Before you can choose your KPIs, you need to have a good idea of your business goals, you need to decide which KPI is most relevant to your business and your goal. E.g. Goal: Increase Loyal Customers = KPI: # of Returning Users.
With such an abundance of data however, it can be difficult to decide which KPI to choose, how many to choose and how to measure it.
In this guide provided by Neatly.io, you will understand the different kinds of KPIs and how you can start measuring them. It is broken into 4 categories, includes detailed explanation of each one, and the tools or formulas you can use to find them. Great resource!
here’s an example of one category…
- New Visitors vs Returning Visitors
- Average Page Views Per Visit
- Average Time on Site
- Site Traffic
- Traffic Source
- Social Engagement
- Cost per Acquisition (PPC)
- Email Open Rates
- Email Click Rates
- Email Conversion Rates
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations
At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone.
In Rand’s Whiteboard Friday, he explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
19 Tools to Create Social Media Content
Are you looking for new ways to create content? Interested in tools that can help you?
In this article, you’ll discover 19 tools to create and share content on social media.
#1: Convert Long Form Content to Slides
#2: Present Your Business on Video
#3: Show Your Story With Infographics
And as usual, in no particular order:
Content Creation & Marketing/SEO and Search
- 7 quick SEO hacks for the SEO newbie
- Optimizing your internal link structure
- 5 Ways to Increase Lead Generation With Content Marketing
- How To Really Make A Content Marketing Strategy
- Content Marketing for Link Building – Part 2
Social Media/Small Business Bites
- 10 Tips to Optimize Your Presence on Pinterest
- Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance
- Social Marketers, CMOs Are Most Worried About These Things
- How Businesses Are Starting to Use Instagram Stories
- 10 WordPress Tips to Defend Your Site from Hackers
On iblogzone.com & more from around the web …
- Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more
- SearchCap: Bing search app, SEM automation & link building
- Inbound Marketing And Social Media – Resources, insights, news and trends to help small businesses grow
- Marketing Research Library – The #1 Resource for Free Marketing Research, White Papers, Reports, Case Studies, Magazines, and eBooks
That’s it! Enjoy and enjoy the rest of your weekend.