The winter holidays are just around the corner, and that is good news for e-businesses. This year, ecommerce holiday sales are expected to match or surpass last year’s gains. Mobile devices are a big part of the expected growth in holiday ecommerce.
In fact, mobile devices are likely to be a big part of overall holiday spending this year. They already account for a greater-than-average share of retail ecommerce sales in the United States. Some e-marketing experts predict that mobile’s share of holiday spending could reach 16 percent, increasing even further the significance of a mobile web.
Retail ecommerce sales reached record high numbers earlier this year. Large retailers like Home Depot and Best Buy have invested heavily in smartphones, tablets and other mobile devices. In addition to mobile apps, they have increased spending on digital advertising in order to compete with Amazon, eBay and other companies with established mobile infrastructures. The infographic below, courtesy of sparked.com shows just how the mobile engagement for this year may look like.
Mobile devices help ecommerce growth in at least two ways. First, they make it convenient for shoppers to make purchase on their smartphones and tablets. Second, they serve as effective research tools that drive customers into stores and back to their personal computers to complete their transactions.
Some marketers predict that mobile ecommerce sales will reach $41 billion this year. They expect that number to more than double by 2017. These facts and figures should encourage businesses to optimize their ecommerce websites for smartphones and other mobile devices. To do this, they should consider how they can improve their services, streamline the shopping experience, assure customers of security and test their sites on various mobile devices.
Solid Cactus, an ecommerce web design company, is representative of a service that can help businesses optimize their websites for mobile devices. Their professional team can design a storefront with appeal and functionality. Their ecommerce software provides an effective shopping cart solution with built-in marketing tools. Packages are reasonably priced and optimized for mobile users.
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