We can go all over this again and say it out loud, “there are many different ways to obtain traffic”. The only thing we should all know is that you need to make sure you are exploring all of them. Relying solely on specific search engines for example, can be a recipe for disaster as they constantly change or update their algorithms to couple with changing trends, quality requirements, and so on. I’m sure you have seen people saying that my rankings dropped because of this and because of that. Needless to say that, the more diverse you apply your SEO efforts, the less risk you are exposed of not being found.
Take article marketing for example. It is a good promotional technique and often times it is forgotten that articles you submit on high page rank article directories should also be promoted by making them powerful with backlinks too. This is just proof that doing something and leaving it alone, waiting for miracles to happen, simply does not work.
This is also true for search engine optimization. While I understand why many people would prefer only optimizing for Google, it should be noted that Bing is also a growing important search engine and one should not neglect what possibilities optimizing for Bing can offer. Just think about having 100% of nothing versus 10% of something. What I mean by this is that it is obviously great to rank on Google’s front page (not easy) for certain keywords or keyphrases, but would it not be nice if you also had the same rankings on Bing? Of course.
Earlier, I have posted about using Bing’s webmaster tools as part of your SEO campaign. Microsoft has gotten a long way since then and has provided many “free” SEO tools that you might still not be aware of. Two such tools are the AdIntelligence Keyword Tool and the Bing SEO Toolkit. The third in Bing’s arsenal is obviously the Bing Webmaster Tools.
Welcome to the new Bing Webmaster Tools
Revamped, or better yet, a complete re-haul of Bing’s webmaster tools has recently been deployed. The site has been completely redesigned to be easier to use, and has an intuitive design that focuses on three main areas: crawl, index and traffic. New features, such as the Index Explorer, charting functionality, etc., now provides a more comprehensive view into how Bing crawls and indexes your sites. Similar to that of Google’s webmaster tools, you can now see some interesting stats such as queries, clicks, impressions, and CTR.
While there is still a long way to go, it is clear that Bing is committed to further enhance their presence on the search engine arena as proven with the recent announcement from their search alliance with Yahoo (see below).
Organic search update and tips
A key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search listings (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September time frame.
As Bing Webmaster Tools continues to add new features, it is always a good idea to get your site submitted and analyzing how Bing reads your data. Nothing to loose and (maybe) a lot to gain. Recent “buzz” on the sphere indicated that the top SEO ranking factors for Google and Bing are different and it is important to note that none of them compete. In theory getting top rankings for Bing and Google will not compromise each other.
How about you? Have you already submitted your site to Bing’s webmaster tools or are you still neglecting the potential for ranking well on Bing? Just do it, its easy and is worth your while, considering the benefit it could bring.