This is a guest post from Corry Cummings, the owner of Content Customs, a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company. Over to you Corry.
When most people think of quality content, they think of content intended for blogs and web sites. However, quality content is just as important in every aspect of an SEO campaign as it is on a physical web site. If you do not draft quality content, your readers will be much less likely to take your advertisements seriously. Although your main consideration in an SEO campaign might be to attract traffic from search engines, you must also remember that real people will be reading it. If you draft your content to not only attract organic traffic but to secure direct link results, your SEO campaign has the potential to be much more successful.
Quality Content and Social Media
They may not be valuable links from an SEO point of view but links through social media web sites can be invaluable from a marketing viewpoint. However, these links are notoriously difficult to sell to a major demographic overloaded with spam and Internet scams. Think about what attracts a younger generation when drafting your content. For example, think of any big magazine targeted at younger people and consider the common titles of those articles. Some of the following titles should look familiar:
10 Myths About _______.
5 Ways to _______ Like a Superstar.
Why Your _______ Efforts Will Fail.
Younger people tend to be attracted to quick information in the form of lists. Top ten lists, myth busting articles and quick information about being an expert on anything tend to attract the most attention. Use these techniques to attract your SEO campaign readers.
SEO Email Campaigns
Nothing turns readers off faster than poorly written content and bogus statements. Even a single spelling error in an email campaign can immediately turn off your readers. It signifies that you did not invest the time you should have into such a small piece of content or, worse, makes you look illegitimate. One of the first things that you should do is make absolutely sure that your content is well written and professional. Only then can you expect to see some initial results.
Finally, emails need to be treated in much the same way as articles or press releases distributed through social media. Identify your target audience, address that audience and create a problem and solution. A good quality content SEO campaign should include a minimum of 10 emails to address different groups of people at different phases of your campaign. For example, you might choose to specifically address people that have expressed interest in your service but have not yet ordered.
Running an SEO campaign is a lot of work. If writing is not your strong point, you may want to consider using an SEO copywriting service of some sort. This enables you to focus on the more challenging parts of SEO that you will not be able to outsource so easily. If you do go this route however, be sure to think through all of the details and focus on delivering as many details as possible to your content provider.
Always remember that, in any content driven project on the Internet, you have to both secure traffic and convince that traffic to utilize your services. Without both of these important aspects, your campaign will not be successful. Start with basic SEO and well written content and you will be well on your way to making large volume sales on the Internet.