Content Marketing

Have you ever heard about do this and do that when it comes to copywrting for your email campaigns, the social media and the web? I am sure you do. You probably saw countless articles teaching you how to write

Enhancing SEO rankings, generating traffic, and procuring leads are obviously the three primary reasons why any business launches a blog. And while any blog may be better than no blog at all, there’s a major difference between low-producing blogs and

Content marketing has become a must have for businesses. Content marketing gives all businesses an equal opporuntiy to succeed and more and more businesses are taking adavantage of this. With the immense rise of content marketing, marketers now face a

What’s been the marketing story of 2014? Content marketing, SEO, or Social Media? Probably content marketing, as it certainly was one of the hottest topic throughout the year. At the very early stages of 2015, we most likely are wondering

In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that