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Content Marketing

Content Marketing and the Call to Action: Does Yours Work?

Megan Totka 2665 ViewsCall To Action, Social Media

In order to be effective, every piece of marketing your business puts out should contain a call to action (CTA)—an invitation for the consumer to follow up what they’ve just seen or read with a next step. The CTA varies

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How to Take Your Blog Headlines from Meh to Amazing!

Mike Schmidt 2662 Viewsblog headlines, Content Creation, Copywriting

For content ­marketers, a blog headline is just as important as an email subject line. Mediocre subject lines or headlines will get ignored, but amazing subject lines or headlines will increase clicks, traffic, and engagement. Email marketers are constantly testing

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Content Marketing 2014: What’s Out, and What’s In

Megan Totka 2764 Views2014, Content, Marketing

It’s hard to believe, but content marketing as a term that describes modern strategies has only been in use for about five years. In that time, the field of content marketing has evolved considerably—and many of the methods that used

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