In order to be effective, every piece of marketing your business puts out should contain a call to action (CTA)—an invitation for the consumer to follow up what they’ve just seen or read with a next step. The CTA varies
Read moreFor content marketers, a blog headline is just as important as an email subject line. Mediocre subject lines or headlines will get ignored, but amazing subject lines or headlines will increase clicks, traffic, and engagement. Email marketers are constantly testing
Read moreIt’s hard to believe, but content marketing as a term that describes modern strategies has only been in use for about five years. In that time, the field of content marketing has evolved considerably—and many of the methods that used
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