Online consumers are always on the lookout for an easy answer. They want to know if Diet Coke has any sugar, if LED light bulbs are really good for the environment, or if Facebook Ads will actually help them find
Read moreOne challenge to content marketing is finding an influencer to collaborate with your brand. The right influencer can increase your traffic and engagement, and improve your overall brand awareness. There are three types of influencers to consider — aspirational influencers,
Read moreBeing able to compete with other businesses locally isn’t always about cheaper prices or a larger variety of products on offer. Sometimes, competing with the competition needs to be done when it comes to marketing efforts. If you run a
Read moreIs your blog producing enough leads or not? Are you looking for tips to convert your blog into a lead generating machine? Well, every marketer needs more and more contacts to reach-out for promoting the business. “Conversion rates are nearly
Read moreCreating good content is paramount but without a good promotional campaign set in place then even the most informative and well written piece will flop. In general, you should spend double the time promoting your piece as you do writing
Read moreIt doesn’t matter whether you are running a major website or a personal blog, most website owners face the same problem: where to find original and interesting content to feature online. For those that are looking to increase their place
Read more“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a
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