Get Your Business Noticed Offline

When people need to advertise their goods, business, or services, they tend to immediately gravitate to the Internet. It’s no secret that thousands of people can be reached online. That’s because we live in a world where people are constantly glued to their phones, social media, and search engines. Everyone who advertises tends to think of the same thing which is to reach those people. If you want to get noticed, you have to think outside of the box.

Looking Beyond Social Media

People don’t just live on their phones. They also head outside, drive to work, go to grocery stores, run errands, hit the gym, and more. Those people aren’t being reached by your advertisements if you’re solely marketing your business online. That’s why you need to look beyond social media and think of new ways to reach people who aren’t on their phones. People who are simply outside running errands tend to notice things around them. That’s why it’s a great idea to cater your ideas to them.

What Gets People’s Attention?

In order to get your business noticed, you need to get people’s attention. To that end, think of how you will advertise. Different colors catch the eye for different things. If you want someone to purchase your product right away, use red. Red makes them think that it is urgent. Colors like green are perfect if you are trying to get people to purchase a nature-related product. Avoid black and white because that tends to blend in with the crowd.

If you want to kick things up a notch, consider advertising with lights and music. Can you surround your advertisement with a bright light or at a place them somewhere where people will see? If you are not sure what direction to go with your sign, contact Guthman Signs. They have great ideas and will help you get just what you need. Bright blinking signs outside of government buildings, stores, and schools will get you noticed. You’ll want to do what you can to pull people out of their world and into yours.

Get Noticed With a Billboard

Billboards are one of the biggest ways to advertise without social media. That’s because they are everywhere and when people are driving, billboards keep their attention. Consider placing an advertisement on a billboard in the middle of a stretch of busy highway. During rush hour, people will have nothing better to do than check out your advertisement. Billboards on entrances to the interstate are also a great location because people will be looking up as they merge. Remember to use bright colors, a big font, or an animated billboard to get your message across.

Yard Signs

An underrated way to advertise is through yard signs. It’s kind of like the word-of-mouth of advertising. Ask your friends and neighbors if they can place a sign in their yard for you. If you sell a sign that is aesthetically appealing, more people will be inclined to purchase one. Consider adding a quote so that it doubles as décor and an advertisement. Yard signs are great for getting attention because people will see them when they’re out for a walk or doing yard work.


Finally, don’t underestimate the power of a flyer. Flyers can be handed out to almost anyone anywhere, as long as it’s within rules. Flyers should catch your eye, have a neat font, and contain all relevant information. You want people to take a flyer, go home, and look up what you have to offer. Keep it a bit mysterious so people are inclined to check out your service. Too many people throw flyers in the trash, so you only have a few seconds to make sure you’re getting your message across.

There are thousands of businesses and therefore, you need to think outside of the box. It’s not enough to just advertise online. You want to reach a diverse clientele, and so you need to advertise with a variety of different outlets. Different types of people tend to gravitate towards different types of advertisements. If you want to reach your target audience, do research as to what type of marketing will catch their attention. Keep your advertisement short, sweet, and to the point. Use the right colors, the right font, and the right size advertisement to ensure you’re getting your message across to potential clients.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.